Innova Market Insights data indicates that multifunctional makeup launches have surged by 34% between April 2022 and March 2024, reflecting a growing demand for these products. Brands are increasingly incorporating skin-nourishing ingredients, long-lasting formulas and multi-use benefits to cater to consumers’ fast-paced lifestyles. Notably, the top positionings of these launches include Ethical – Animal/Fish/Birds, No Animal Ingredients and Vegan, signaling a conscious shift toward more responsible beauty choices.
Carrageenans are gaining momentum in personal care launches as brands seek naturally derived multifunctional ingredients that enhance texture, stability, and sensory performance. The ingredient is most featured in skin care and hair care products, where it serves as a natural thickener, gelling agent, and moisturizer aligned with clean beauty and plant-based formulation trends.
Classic ingredients remain a strong foundation in personal care product launches, but their role is evolving. From upcycled beauty concepts to biotechnology and circular sourcing, brands are reworking familiar ingredients into more sustainable and value-added formulations.
Innova Market Insights names “New Age Longevity” as one of the key trends shaping the personal care industry in 2026. As 39% of consumers globally embrace aging as a natural part of life, the conversation is shifting from anti-aging toward holistic longevity, with a growing focus on wellness, healthy aging, and long-term well-being.
High-performance actives are gaining momentum as consumers embrace science-led skin care. According to Innova Market Insights’ 2026 trends, this curiosity is driving experimentation with both advanced lab-grown ingredients and next-generation botanical actives, blending biotechnology with nature for more targeted, results-driven formulations.
Innova Market Insights data indicates a 20% growth in ethical claims for personal care launches from 2021 to 2025. This rise reflects growing consumer demand for transparency, sustainability, and animal-friendly practices across the beauty industry.
Innova Market Insights’ survey data indicates that 39% of global consumers are interested in clinical beauty. As demand for stress-relief and mood-enhancing beauty rises, neurocosmetics are emerging, blending wellness positioning with measurable skin performance.
