According to Innova Market Insights, 60% of global consumers are actively seeking natural ingredients in their skin care products. The research firm highlights’ Amplified Natural Actives’ as the 5th top Personal Care Trend for 2025. Moving beyond the focus on ‘free from’ formulations, consumers are now looking for enhanced natural actives that provide targeted, specific benefits.”
High-performance actives are gaining momentum as consumers embrace science-led skin care. According to Innova Market Insights’ 2026 trends, this curiosity is driving experimentation with both advanced lab-grown ingredients and next-generation botanical actives, blending biotechnology with nature for more targeted, results-driven formulations.
Innova Market Insights data indicates a 20% growth in ethical claims for personal care launches from 2021 to 2025. This rise reflects growing consumer demand for transparency, sustainability, and animal-friendly practices across the beauty industry.
Innova Market Insights’ survey data indicates that 39% of global consumers are interested in clinical beauty. As demand for stress-relief and mood-enhancing beauty rises, neurocosmetics are emerging, blending wellness positioning with measurable skin performance.
According to Innova Market Insights, Household Care products are gaining ground, with an average annual growth rate of 18% from 2021 to 2025. Consumers globally say they have mostly purchased cleaning products (81%) and dishwashing & washing-up products (75%). New product launches emphasize sustainability and functionality.
According to Innova Market Insights, the upcycled ingredient trend is going strong in personal care launches, with an average annual growth rate of 110% in NPD from 2021 to 2025. Consumers also pay attention to upcycled ingredients, with 16% saying they especially search for upcycled claims when choosing their beauty products. In new product launches, upcycled ingredient use has moved from organic, natural brands to more mainstream and trendy brands.
According to Innova Market Insights’ Personal Care Trends 2026, marine algae extracts are emerging as a standout botanical active in personal care innovation. The report highlights growing interest in ocean-derived ingredients, reflecting a broader shift toward sustainable, nature-inspired formulations in the industry.
