As consumers increasingly seek products that integrate beauty and wellness, neurocosmetics have emerged as a promising solution for nurturing both skin and mind. Backed by advances in psychodermatology and neuroscience, companies are leveraging the mind-body connection to develop personal care products that deliver scientifically driven mental wellness and mood-boosting benefits.
Innova Market Insights data indicates a 20% growth in ethical claims for personal care launches from 2021 to 2025. This rise reflects growing consumer demand for transparency, sustainability, and animal-friendly practices across the beauty industry.
Innova Market Insights’ survey data indicates that 39% of global consumers are interested in clinical beauty. As demand for stress-relief and mood-enhancing beauty rises, neurocosmetics are emerging, blending wellness positioning with measurable skin performance.
According to Innova Market Insights, Household Care products are gaining ground, with an average annual growth rate of 18% from 2021 to 2025. Consumers globally say they have mostly purchased cleaning products (81%) and dishwashing & washing-up products (75%). New product launches emphasize sustainability and functionality.
According to Innova Market Insights, the upcycled ingredient trend is going strong in personal care launches, with an average annual growth rate of 110% in NPD from 2021 to 2025. Consumers also pay attention to upcycled ingredients, with 16% saying they especially search for upcycled claims when choosing their beauty products. In new product launches, upcycled ingredient use has moved from organic, natural brands to more mainstream and trendy brands.
According to Innova Market Insights’ Personal Care Trends 2026, marine algae extracts are emerging as a standout botanical active in personal care innovation. The report highlights growing interest in ocean-derived ingredients, reflecting a broader shift toward sustainable, nature-inspired formulations in the industry.
Innova Market Insights data shows that consumers put trust in new ingredients & technologies when choosing their personal care and makeup. The modern consumer invests in research, transparency, and verifiable results, and the trend is extending into makeup.
