Innova Market Insights data indicates an 11% compound annual growth rate in beauty product launches with skin health claims between April 2019 and March 2024. Face Foundations/Illuminators were the top sub-categories of these launches from April 2023 and March 2024, accounting for 61%. Over half of the launches included a non-comedogenic claim, which also emerged as the fastest-growing health positioning among products with health claims.
Innova Market Insights data indicates a +56% CAGR in personal care launches with circular claims from July 2021 to June 2026. Innovation is increasingly focused on reducing environmental impact through recycled, recyclable, and refillable packaging, as well as the use of upcycled and renewable ingredients. These approaches highlight how circularity is becoming an increasingly visible part of product development across skin care, hair care, and body care.
Beauty brands are embracing multifunctionality by combining makeup, skin care, and anti-aging benefits into single products. Multi-use formats for lips, cheeks, eyes, and face are paired with active ingredients such as peptides, hyaluronic acid, retinol, and vitamin C, delivering hydration, barrier support, brightening, and wrinkle care while simplifying daily beauty routines.
K-beauty is moving beyond the glass-skin trend to shape beauty innovation across makeup, hair, and body care. From fermented ingredients and barrier-focused formulas to cooling pore sticks, peeling foot masks, and sensorial hair rituals, Korean beauty concepts are being reimagined for a global audience.
According to Innova Market Insights data, 28% of consumers globally say that a more holistic or multi-dimensional approach allows them to adopt a more self-sufficient approach to their health. As this mindset extends into beauty, brands are taking a broader approach to personal care, combining appearance, wellness, and long-term health in increasingly multifunctional products.
New product launches show that summer beauty launches focus on sensorial, vacation-inspired scents with fruity, citrus, and gourmand notes. Skin care trends highlight glow-boosting, hydrating formulas designed for heat, humidity, and sun exposure. Hair and body care are moving toward lightweight, multi-use, protective products.
Biotechnology is redefining beauty innovation, enabling brands to deliver targeted, science-backed performance across skin and hair care. From biotech collagen and neuropeptides to microbiome-supporting actives and marine-derived ingredients, new product launches are combining advanced technologies with high-efficacy formulations to address hydration, firmness, skin renewal, and healthy aging.
