Recent regulatory developments to limit harmful ingredients, animal testing, and single-use plastic in makeup products are incentivizing the industry to cater to the conscious consumer. Some major industry players predict that makeup regulations will become stricter and more transparent, aligning with consumer environmental and health concerns. According to market research by Innova Market Insights, 64% of consumers globally think better safeguards are needed to ensure that makeup formulas are safe and toxin-free. In comparison, 47% of consumers find it difficult to trust brands’ sustainability claims and benefits.
