Clariant talks milder formulations for hair care using functional alternatives
19 Dec 2023 | Clariant
A dominant trend on the surfactants and emulsifiers market is a shift in focus toward product mildness, naturality and safety, particularly for every day use. We speak to Dr. Petra Kudla, global marketing manager of Hair Care at Clariant, who leads us through an examination of alternatives developed to target efficiency while adapting to consumer expectations.
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