Linked BIONAP banner for in-cosmetics Global 2026 in Paris, April 14–16, promoting bioactive natural products at Booth 3G59.
Home
Videos
Combating green wash...

Combating green washing and sky-rocketing demands for transparency in beauty industry post-pandemic

25 Apr 2022 | Natrue

Victoria Potko, label and events officer at NATRUE, The International Natural and Organic Cosmetics Association, delves into the dangers of greenwashing and how NATRUE continues to combat greenwashing with its strict regulatory requirements. She emphasizes that labels play a huge role on consumers, especially after the COVID-19 pandemic as the beauty industry has seen a boom in consumers demanding for more transparency.

More videos

Image