Combating green washing and sky-rocketing demands for transparency in beauty industry post-pandemic
25 Apr 2022 | Natrue
Victoria Potko, label and events officer at NATRUE, The International Natural and Organic Cosmetics Association, delves into the dangers of greenwashing and how NATRUE continues to combat greenwashing with its strict regulatory requirements. She emphasizes that labels play a huge role on consumers, especially after the COVID-19 pandemic as the beauty industry has seen a boom in consumers demanding for more transparency.
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