PCHi 2026: Eurofins discusses demonstrating product efficacy to secure consumer trust
25 Mar 2026 | Eurofins
Eurofins' sales director, Nikita Radionov, highlighted the growing importance of product efficacy testing at PCHi 2026. He underscored the value of ex vivo models in complementing clinical trial results. Radionov emphasized that, in the beauty industry, "everything is about trust," and convincing consumers of a product’s effectiveness is crucial. He said, the ex vivo method showcases how a product works from within the skin and provides efficacy data to beauty buyers.
