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In-cosmetics Global 2024: Visualizing the potential of cosmetic actives with BASF

16 May 2024 | BASF

Personal Care Insights connects with Florence Trombini, head of sales at BASF Beauty Care Solutions, to check out new opportunities in bioactive development. “Imagery” seeks to reveal previously invisible modes of action in an immersive journey with VR headsets to explore specific skin needs, including developing actives for sensitive or atopic skin.

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