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In-cosmetics Global 2025: BASF looks to longevity with new personal care ingredients

28 Apr 2025 | BASF

BASF launched Verdessence Maize, a natural styling polymer, and Lamesoft OP Plus, a wax-based opacifier dispersion, at In-cosmetics Global 2025 in Amsterdam, the Netherlands. We spoke to two representatives about how the company is targeting sustainability and longevity trends.

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