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Social responsibility and impactful trends shaping the beauty industry

08 Apr 2022 | DSM

DSM spokesperson Madina Sautova, head of marketing communications, highlights key trends driving innovation within the personal care industry. She delves into topics including sustainable sun cream formulations, the beauty industry’s role in social movements like the BlackLivesMatter, and the COVID-19 global pandemic – all shaping and affecting industry, product concepts and consumer choices.

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