In-cosmetics Global 2026: Vantage unboxes “Beautiful Empathy” concept
21 Apr 2026 | Vantage
Beto Pino, VP of technical marketing and innovation for Personal Care at Vantage, showcased the company’s In-cosmetics Global 2026 innovations through an unboxing. Centered on the “Beautiful Empathy” concept, he highlights five new ingredients and a suite of launch-ready formulations, spanning scalp health, well-aging skin care, upcycled emollients, and natural-origin preservation systems. Through hands-on insights, Pino shows how they translate into tailored, emotionally resonant consumer experiences.
This is Ella Janull with Personal Care Insights at In Cosmetics Global 2026 joined by Betto Pino, the vice president of technical marketing and innovation for Personal Care Advantage.
Hello Beto.
Hi, how are you?
We're here to do a very special unboxing, so we're going to present to you what we're launching in in Cosmetics 2026.
So our company is called Beautiful Empathy, but let's explain to you why empathy and why today.
So last year, precisely what we and our neighbors, we were impressed about the overuse of AI even for.
Image generation for this same show we're reflecting about how a company that should be talking about reality and beauty use AI generated images to promote their own products.
So we reflected when AI should be used and where not.
So this year we're presenting beautiful empathy.
Empathy comes because if you ask Chad GPT or Gemini, which are one of the top 5 that AI cannot do against human, is having empathy.
To be empathetic you need to be human because humans only can understand the different factors to be.
In the context, so based on that, empathy only can be done by humans.
That's why we call this campaign Beautiful Empathy, empathy that is precisely what I have inside of this box.
But what is the application of that humanity on the cosmetic design?
So we designing a campaign that is.
Based to inspire our customers about the three things that when they are developing a new products they need to take in consideration to have the perfect digital launch.
Yes, you heard me right, digital is the mix between physical and digital digital.
I will be super happy to have that idea myself, but it's not.
It's a work from Doctor Bihari that created this work one year ago, and for cosmetics is everything.
How you prepare a launch that has everything to be surprising in person the fragrance, the sensorial, the.
Packaging, everything is an experience, but then people like to take a picture.
People want to share in social media, so the digital recipe is here.
So when we unbox this box, you're going to see that we have a lot of things happening and we have 3 pillars that I want to show you.
To fit digitally perfectly, you need to be original.
Do you know why original?
Because authentic is forgiven.
If somebody tells you in cosmetics that, oh, I'm authentic, sorry, I give you that for granted, you need to be the first one to do something.
I'm going to discuss that a little bit later.
Second, people want to be really, really memorable.
Do you know every cosmetic can be viral?
Check TikTok shop.
Something can be the best seller for 123 years, but then a week 4, a lot of these cosmetic drops fall.
Do you know why?
Because they were not designed to be memorable.
They were not designed to really make the Sol de Janeiro effect, right?
Why Sol de Janeiro, after 11 years is still a sold out?
Because they selected Fragrance's almond pistachio to be kind of the memorable thing in the equation.
And last but not least, engaged.
I love about this.
In the past, brands were just launching things and they expected people to buy it.
Nowadays in our era, if you don't interact with the brand and if the brand doesn't hear you as a user and they don't take your.
Advice and consideration for next generations, you get disconnected of the brand and also you want the sizes of the communication to want people to recognize your brand and wanted to share with others because it's so exciting that you really want to make something unique with that.
So let me pass to show you a little bit of examples of some very, very cool, formulations that are based to have this digital launch.
So I'm gonna start with the first one.
Do you know that most of the times when we did think on skincare, you think the.
KBUT 7 steps.
What about your neck?
The thing, the, the, the skin of your neck is so much thinner compared to your face.
Another thing, we have less folliccules, so secretes less sebu.
So with that trends to have more texture and the worst part, more wrinkles.
So during In Cosmetics 2026, we're launching Stratasin jojoba, our first bio-ferment using biotechnology that used lactobacillum, a planktarum, to ferment the cake of jojoba, something that.
Was a waste.
Now it's an invaluable ferment that is very related to skin elasticity, skin texture, and improving, wrinkle with reduction of them.
So stratasin cocoba, we put it to be memorable in something amazing.
Do you know, everybody has a face mask?
What about the neck mask?
So, sorry, this product, and we have so many good formulas that I'm, I'm taking another one.
So this one is a very, very interesting formula that looks like.
Scream, I, I think I know that it's going to be complicated to see from that, but you can check it on our website.
But you can see that even have the foam very typical sprinkles.
That's our lipobits, different colors, because, as I said before, to be engaged, you need to have the look and feel.
You need to have something that photographs and video groups.
So lipo it's a good option for, for visuals.
So you apply a little bit of this.
It's very con content and you apply it in all your neck and the colletta area.
You let it rest for 150 minutes.
And then you have something amazing to nourish it.
Do that 2 times per week and you're gonna see the difference.
And why is this area is so important?
Because now everybody talks about technique.
Technique is when you have your cell phone, you always do this.
When you change the angle of your face, you have more wrinkles and even you have like a second chin on your, on your neck.
So what you want to do is nourish this nourish the nourish the, the, the skin of the of the of the of the neck, and with that prevent the wrinkles.
So let's keep advancing to this on on boxing.
We, we discussed a little bit about Engage.
So when you, we talk about Engage, do you know, as an, as a man in the cosmetic industry, if you ask me what do I appreciate besides of a nice skin product, a hair scalp product.
I'm afraid to lose my hair.
It's my investment, right?
So a lot of scalp has been presented inquest, but we're talking with a different perspective.
We presented Scalpix Oxcard.
This is a potent antioxidant for the scalp that is going to increase 15%.
Times the barrier of the skull.
What is very interesting is that also it's a pro hair density active.
We can increase in 90 days 13% of hair density and 6% of hair thickness.
That's unique.
So if you ask me why this is so exciting, it's because also this active is lipophilic.
So it really can go to the scalp, and with that it's gonna really cause an effectivity in how this active is gonna work to increase the density in your own hair.
If you want to learn more about the studies, you can join vantage Group.com.
And you're going to say, OK, you got me in the active, but so many tonics and so many things for scalp.
What you can do unique.
So we're in Paris, right, 5:30 p.m.
Now.
The only thing that I'm going to think is like I need an apparel.
It's the summer, it's the drink of the summer.
So if you can have an apparel and you can have a drink, why your scalp have not?
So we created this beautiful prototype that we call it.
Aperol skull drops so you can see that it has these very beautiful red drops that looks like exactly the same color that Aperol.
You're gonna say, OK, you use color.
No, we didn't use color because scalfe itself has itself a very nice reddish color.
This is a natural color, so it's a great way to differentiate the product.
And with this look, it's so refreshing.
And also it has inside our Platin, so it really gonna refresh your skull, very unique.
You're gonna say Babeto like people that use used to have a serum for the scalp also want something to wash your hair.
So we decided to create this very specific formulation for Engage that is an emulsion.
What is very nice is that most of the times we are very worried that we damage the scalp with so many surfactants.
So we're using our metaphone technology that is a tourt, that is gonna be very mild with the skin.
And then we also have, something very unique.
The sides of the scalp is we have niaciname so you can use this and you can see that we have a little brush on that.
So it's gonna really apply a massage on the on the on your scalp to guarantee also the penetration of the scalp face.
Other thing that I want to tell you on memorability like nowadays everybody wants to sell to a Gen Alpha, right?
So the, the, the secret with Gen Alpha is that they don't perceive cosmetics as cosmetics they perceive cosmetics as a toy.
So we created this lip product that we call Black Magic, and I'm gonna show you and maybe you're gonna say it's not necessarily the most sexy product, right?
It looks like this black, , like.
Bossy thing like why did you do it's gonna be for Wednesday the show otherwise I don't get why you have it.
So what we did is that this basically has our our our jojoba glaze that is a very nice product to thick oils and when you apply it you're gonna see what happens.
At the beginning it's black and then with the change of pH what happens it creates this beautiful pink color.
That's why we call it black magic, but.
What is more important is for kids so it's super safe and the most important, it closes the moistures of the of the of the of the leaves and also protects the barrier of them.
So it's really important that you teach your kids like this is more than the color, this is the protect that you need in your life in your lips.
So a little bit more about memorable, we want to show things that nobody has seen.
So we are presenting something that first of all looks like butter.
You cannot, sorry, smell it, but Ella can confirm later.
It smells like butter, very caramel, salty, delicious, and actually, if you check it, it feels like butter, but it's not butter.
It's shea butter, yes, but also has our metaphor online, so it creates the most delicious shaving cream that you can imagine.
So you can even, like if you are designing a new shaving product, you can put it deep in its a butter, a butter block, and then you can have this spreadability with a knife.
Gourmand 2.0.
Everybody can do a pudding.
Everybody can do a caramel, but who has thing in a butter that really looks like butter?
Memorability, making something that is more than viral, something that really connects with people.
And a little bit on, on, on more on the, on the originality we wanted to show something that for us is very Gen Z so everybody says silicon are done like I don't want silicon for my hair, correct, but you know that after so many years with skin glass now the the the trend on face is cloud skin.
But now glass skin moved to to hairs to a glass skin now moved to glass hair and we're presenting it in cosmetics what we call the silky hair glass.
We're in France, so everything has like a French terminology now because we want to honor our host so the glass is very unique because if you apply it.
It looks like a normal serum for the hair, but this is very special because it has our GTM GM line, so it's an alkyne, so it's silicone free 100%.
But something that is very exciting is that it feels so silicony on that, and this is a transformative chemistry product, so it has our GSR technology.
So what is going to happen with this product is that you can have both, both applications.
You can apply to dry skin, to dry hair, just.
Like I'm doing right now, or if you are in the shower and you apply it with wet hair, it's gonna transform into a delicious milk that is going to really penetrate the, the, the cuticle, hair and it's going to really do a nice deposit in your scalp.
So what we try to do on this is that basically increase the shine of the hair, but having this transformative chemistry that gens are so attractive, something that looks like something and then evolved to water.
So we want.
To bring us a little bit of originality on that.
And last but not least, because I know that you have reserved time and we don't want to keep like, you want to check more videos from this amazing media.
We're going to show you the last launch that we have for Incos, for actives that is Acenova.
Aceova is an acelaic acid you're gonna see Betto, but acelaic acid is boring, not anymore because acelike is coming back exactly because of Korean beauty.
Acelike has the best of a lot of words.
First of all, it's amazing for troubled skin, as you know.
Second, it's fantastic for brightening the skin.
But the issue as a chemist, right, is that this person gets a nightmare.
It gives like this crystal, very granular formula that nobody likes.
Do you know those times are gone.
With Acenova, we have a microdispersion of acelaic acid that is going to guarantee that your creams are so soft, so very nice and touching.
We can guarantee that, that even the prototype that we put this for.
Cosmetics we call it cloud clear face cream.
It really feels like a lotion, but believe it or not, this has 22% of our acenova.
So we're talking that really now you can formulate with aceli with the trust that the the pleasant sensorial of the of the cream will exist, because imagine if you have blemish, if you have red skin because of acne, the least thing that you want is something that feels granular, feels crystally.
You want something that is nice, delicious, light.
So with Acenova, definitely you can achieve that.
And we can show that other thing that is important for the economy like you can put half of a cenova to have the double of the same performance that double of acelaic acid.
So it's also like a good economic decision for you and it's pretty dispersed is liquid, easy to formulate with.
And just to finish a little bit because I know that maybe you're gonna like to see something dramatic for makeup, we have this.
This is a lipstick with SPF and we can obviously share the formula later with you, but what is very interesting is that this has 2.
Percent of jojoba oil.
It's a lot of jojoba, right?
Also, we, it has our, 23% of our maxi gloss.
So it's gonna be the builder of this beautiful lipstick.
And also you can see the gold flakes that are not from Vantage but gives a little bit of drama on that.
So we added to this formula 12% of distinct MC.
You're gonna say, what is distinct mac?
It's our just launching in cosmetics a tin macaramiate.
Just say the inky.
What's the meaning of that?
We basically are derivatizing macaraia oil.
Sounds new.
Now it is because this is an upcycle macarai.
So this is from South Africa.
Everything that is not used for food value chain, we, we bring it, we do the pressing of the oil, and then we have an upcycle oil and then where they advertise it to have the til macara made where you can use it for everything.
It's a potent, makeup removal also add sensor.
For your creams and the most important, we also have amazing taste to show antifreeze and shine on hair.
So with one ingredient you can have a lot of functionality for hair, for skin, and even for makeup, or it's also a potent dispersant so you can use it for sun care as.
So with thisin Mac we close a little bit of the launch that we have for active and functional.
We Those are showing Equilibrium 7 that is our new natural version of World Cup 7.
So if you want to learn more about preservative natural system, also you can join Vantage Group.com.
And basically with that it's just a little bit of sneak peek of what we call the beautiful empathy vantage box.
If you want to learn more, we'll be super happy to connect with you.
Thank you.
Thank you so much for joining us, Peter.
A pleasure.
