Allergy-tested innovation

The use of dermatologically tested claims in personal care launches is increasing globally, featuring a +36% year-over-year increase when comparing 2021 vs 2022 launches. In 2022, the top category of global personal care product launches tracked with aging well claims is Skin Care (38%). In 2022, Glycerol (62%) was the leading selected ingredient among global personal care launches tracked with aging well claims. The top positionings of global personal care product launches tracked with aging well claims in 2022 are Moisturizing & Hydrating (52%), Ethical – Packaging (43%), and Ethical – Animal/Fish & Bird (38%).

The use of emulsifying ingredients in personal care launches has increased globally, featuring a +6% year-over-year increase when comparing Q4/2020 – Q3 2021 vs. Q4/2021 – Q3/2022 launches. In Q4/2021 – Q3/2022, the top subcategory of global personal care product launches tracked with emulsifying ingredients was Lipsticks (28%). In Q4/2021 – Q3/2022, Polydimethylsiloxane (54%) was the leading selected ingredient among global personal care launches tracked with emulsifying ingredients. The top positionings of global personal care product launches tracked with emulsifying ingredients in Q4/2021 – Q3/2022 were Long Lasting (69%), Moisturizing & Hydrating (49%) and Ethical - Animal/Fish & Bird (34%).

The use of ethical – environment claim in beauty and personal care launches has been increasing globally, featuring a +119% year-over-year growth when comparing 2020/Q4 – 2021/Q3 and 2021/Q4 – 2022/Q3 launches. In 2021/Q4 – 2022/Q3, the top category of global beauty and personal care launches tracked with ethical – environment claim was Skin Care (20%).