Anti-aging booster innovation

Mar 2023
INNOVA MARKET INSIGHTS COMMENTARY
The use of aging well claims in personal care launches has increased globally, featuring a +15% year-over-year increase when comparing Q4/2020 – Q3/2021 vs. Q4/2021 – Q3/2022 launches. In Q4/2021 – Q3/2022, the top category of global personal care product launches tracked with... More rightarrow
TOP 3 SUB-CATEGORIES
  1. Facial/Neck - Moisturizers
  2. Facial Treatments
  3. Eye Treatments
INGREDIENTS ANALYZED
Food & beverage launches only;
Titanium Dioxide
KEY TAKEOUTS
GROWTH/DECLINE IN TRACKED PRODUCT LAUNCHES
+15% (2020 vs 2022)

TOP COMPANY
L’Oréal

TOP CATEGORY
Skin Care

TOP INGREDIENTS
Titanium Dioxide

REGION ANALYZED
Global

DATE ANALYZED
2020 vs 2022

Source: Innova Market Insights

Previous Ingredient Analysis on PersonalCareInsights.com

The use of cosmetic colorant ingredients in beauty product launches is decreasing globally, featuring a -27% year-over-year decline when comparing Q4/2020 – Q3 2021 vs Q4/2021 – Q3/2022 launches. In Q4/2021 – Q3/2022, the top category of global beauty product launches tracked with cosmetic colorant ingredients is Face/Body Cosmetics (41%)In Q4/2021 – Q3/2022, Titanium Dioxide (93%) is the leading selected ingredient among global beauty product launches tracked with cosmetic colorant ingredients.The top positionings of global beauty product launches tracked with cosmetic colorant ingredients in Q4/2021 – Q3/2022 are Long Lasting (69%), Moisturizing & Hydrating (48%), and Ethical - Animal/Fish & Bird (34%).
The use of plant-based claims in personal care launches is increasing globally, featuring a +32% year-over-year growth when comparing 2020 and 2021. In 2021, the top category of global personal care launches tracked with a plant-based claim was Skin Care (33%). In 2021, Citric Acid  (43%) was the leading selected ingredient among global personal care launches tracked with a plant-based claim. The top positionings of global personal care launches tracked with a plant-based claims in 2021 were Moisturizing & Hydrating (23%), Ethical - Animal/Fish & Bird (15%) and No Animal Ingredients (13%).
The use of anti-acne claims in personal care launches is increasing globally, featuring a +10% year-over-year growth when comparing 2020 and 2021 launches. In 2021, the top category of global personal care launches tracked with the anti-acne claim was skincare (89%). In 2021, glycerol (59%) was the leading ingredient among global personal care launches tracked with an anti-acne claim. The top positionings of global personal care launches tracked with an anti-acne claim in 2021 are skin disorders (97%), oily skin (89%), and moisturizing and hydrating (40%).
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