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Anti-aging booster innovation

Mar 2023
ABSTRACT
The use of aging well claims in personal care launches has increased globally, featuring a +15% year-over-year increase when comparing Q4/2020 – Q3/2021 vs. Q4/2021 – Q3/2022 launches. In Q4/2021 – Q3/2022, the top category of global personal care product launches tracked with... More rightarrow
TOP 3 SUB-CATEGORIES
  1. Facial/Neck - Moisturizers
  2. Facial Treatments
  3. Eye Treatments
INGREDIENTS ANALYZED
Beauty & Personal care launches only;
Titanium Dioxide
KEY TAKEOUTS
GROWTH/DECLINE IN TRACKED PRODUCT LAUNCHES
+15% (2020 vs 2022)

TOP COMPANY
L’Oréal

TOP CATEGORY
Skin Care

TOP INGREDIENTS
Titanium Dioxide

REGION ANALYZED
Global

DATE ANALYZED
2020 vs 2022

Previous Ingredient Analysis on PersonalCareInsights.com

Innova Market Insights data indicates that there is a steep increase in the use of environmentally sustainable claims for personal care, featuring a +9% year-over-year growth from October 2021 to September 2023.  Skin Care was the leading category for these launches, and 74% of eco-friendly launches also had a sustainable packaging claim.
Innova Market Insights data indicates that the prevalence of sustainability claims in cosmetic releases is rising worldwide, showing year-over-year growth of +3% from October 2021 to September 2023. Face/Body Cosmetics were the leading category for these sustainable launches. The top claims were Ethical - Animal/Fish & Bird, Ethical – Packaging and Ethical - Human.  
Anti-pollution personal care and beauty launches are thriving, with a 4% average annual compound growth from October 2018 to September 2023. Most of these launches were in Face/Body CosmeticsInnova Market Insights data indicates that anti-pollution claims were most often used alongside Moisturizing and Hydrating claims.
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