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Anti-aging booster innovation

Mar 2023
ABSTRACT
The use of aging well claims in personal care launches has increased globally, featuring a +15% year-over-year increase when comparing Q4/2020 – Q3/2021 vs. Q4/2021 – Q3/2022 launches. In Q4/2021 – Q3/2022, the top category of global personal care product launches tracked with... More rightarrow
TOP 3 SUB-CATEGORIES
  1. Facial/Neck - Moisturizers
  2. Facial Treatments
  3. Eye Treatments
INGREDIENTS ANALYZED
Beauty & Personal care launches only;
Titanium Dioxide
KEY TAKEOUTS
GROWTH/DECLINE IN TRACKED PRODUCT LAUNCHES
+15% (2020 vs 2022)

TOP COMPANY
L’Oréal

TOP CATEGORY
Skin Care

TOP INGREDIENTS
Titanium Dioxide

REGION ANALYZED
Global

DATE ANALYZED
2020 vs 2022

Previous Ingredient Analysis on PersonalCareInsights.com

Innova Market Insights data indicates oral care launches are increasing globally, featuring a +30% year-over-year growth when comparing Oct 2021 – Sept 2022 vs. Oct 2022 – Sept 2023. Toothpaste was the leading sub-category of these launches, and Long-lasting was the top positioning.
Innova Market Insights data indicates that the use of surfactants in personal care launches tracked with biodegradable ingredients is increasing globally, featuring a +5% average annual growth from 2019 to 2023. In 2023, more than half of these launches were in the Hand, Bath & Shower (52%) category. The leading bio-surfactant in these launches was Cocamidopropyl Betaine (38%).
Innova Market Insights data indicates that there is a steep increase in the use of environmentally sustainable claims for personal care, featuring a +9% year-over-year growth from October 2021 to September 2023.  Skin Care was the leading category for these launches, and 74% of eco-friendly launches also had a sustainable packaging claim.
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