Botanical & herbal claims innovation

Nov 2022
INNOVA MARKET INSIGHTS COMMENTARY
The use of botanical/herbal claims in personal care launches is decreasing globally, featuring a 30% year-over-year decline when comparing 2020 and 2021 launches. In 2021, the top category of global personal care launches tracked with botanical/herbal claims was skincare (47%). In 2021, Glycerol... More rightarrow
TOP 3 SUB-CATEGORIES
  1. Facial/Neck - Moisturizers
  2. Facial Treatments
  3. Shampoo
INGREDIENTS ANALYZED
Food & beverage launches only;
Glycerol
KEY TAKEOUTS
GROWTH/DECLINE IN TRACKED PRODUCT LAUNCHES
-30% (2020 vs 2021)

TOP COMPANY
Yves Rocher

TOP CATEGORY
Skin Care

TOP INGREDIENTS
Glycerol

REGION ANALYZED
Global

DATE ANALYZED
2020 vs 2021

Source: Innova Market Insights

Previous Ingredient Analysis on PersonalCareInsights.com

The use of plant-based claims in personal care launches is increasing globally, featuring a +32% year-over-year growth when comparing 2020 and 2021. In 2021, the top category of global personal care launches tracked with a plant-based claim was Skin Care (33%). In 2021, Citric Acid  (43%) was the leading selected ingredient among global personal care launches tracked with a plant-based claim. The top positionings of global personal care launches tracked with a plant-based claims in 2021 were Moisturizing & Hydrating (23%), Ethical - Animal/Fish & Bird (15%) and No Animal Ingredients (13%).
The use of anti-acne claims in personal care launches is increasing globally, featuring a +10% year-over-year growth when comparing 2020 and 2021 launches. In 2021, the top category of global personal care launches tracked with the anti-acne claim was skincare (89%). In 2021, glycerol (59%) was the leading ingredient among global personal care launches tracked with an anti-acne claim. The top positionings of global personal care launches tracked with an anti-acne claim in 2021 are skin disorders (97%), oily skin (89%), and moisturizing and hydrating (40%).
The use of antioxidant claims in personal care launches is increasing globally, featuring a +2% year-over-year growth when comparing 2020 and 2021 launches. In 2021, the top category of global personal care launches tracked with an antioxidant claim is Skin Care (59%). In 2021, Glycerol (61%) is the leading ingredient among global personal care launches tracked with an antioxidant claim. The top positionings of global personal care launches tracked with an antioxidant claim in 2021 are Moisturizing & Hydrating (68%), Ethical-Animal/Fish & Bird (39%), and Anti-Aging (not specific) (36%).
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