Botanical & herbal claims innovation

Nov 2022
INNOVA MARKET INSIGHTS COMMENTARY
The use of botanical/herbal claims in personal care launches is decreasing globally, featuring a 30% year-over-year decline when comparing 2020 and 2021 launches. In 2021, the top category of global personal care launches tracked with botanical/herbal claims was skincare (47%). In 2021, Glycerol... More rightarrow
TOP 3 SUB-CATEGORIES
  1. Facial/Neck - Moisturizers
  2. Facial Treatments
  3. Shampoo
INGREDIENTS ANALYZED
Food & beverage launches only;
Glycerol
KEY TAKEOUTS
GROWTH/DECLINE IN TRACKED PRODUCT LAUNCHES
-30% (2020 vs 2021)

TOP COMPANY
Yves Rocher

TOP CATEGORY
Skin Care

TOP INGREDIENTS
Glycerol

REGION ANALYZED
Global

DATE ANALYZED
2020 vs 2021

Source: Innova Market Insights

Previous Ingredient Analysis on PersonalCareInsights.com

The use of antioxidant claims in personal care launches is increasing globally, featuring a +2% year-over-year growth when comparing 2020 and 2021 launches. In 2021, the top category of global personal care launches tracked with an antioxidant claim is Skin Care (59%). In 2021, Glycerol (61%) is the leading ingredient among global personal care launches tracked with an antioxidant claim. The top positionings of global personal care launches tracked with an antioxidant claim in 2021 are Moisturizing & Hydrating (68%), Ethical-Animal/Fish & Bird (39%), and Anti-Aging (not specific) (36%).
The use of dermatologically tested claims in personal care launches is increasing globally, featuring a +12% year-over-year growth when comparing 2020 and 2021 launches. In 2021, the top category of global personal care launches tracked with dermatologically tested claims is Skin Care (40%). In 2021, Glycerol (61%) is the leading ingredient among global personal care launches tracked with dermatologically tested claims. The top positionings of global personal care launches tracked with dermatologically tested claims in 2021 are Moisturizing & Hydrating (53%), Ethical- Animal/Fish & Bird (38%), and Ethical- Packaging (32%).
The use of waterless products in personal care launches is increasing globally, featuring a + 157 year-over-year increase when comparing 2020 and 2021 launches. In 2021, the top category of global personal care launches tracked as being waterless was hair care (97%). In 2021, glycerol, sodium cocoyl isethionate and citric acid were the leading ingredients among global personal care launches tracked as being waterless. The top positioning of global personal care launches tracked as being waterless in 2021 was ethical (24%).
«12345»