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Herbs & botanicals in cosmetics innovation

Nov 2023
ABSTRACT
Innova data shows that cosmetic launches with Botanical/Herbal claims are increasing globally, featuring a 34% average annual growth from Apr 2018 to Mar 2023. The top subcategory of global cosmetic launches with Botanical/Herbal claims was Lipsticks (38%), and Sunflower (54%) was the leading plant... More rightarrow
TOP 3 SUB-CATEGORIES
  1. Lipsticks
  2. Face Foundations/Illuminators
  3. Lip Gloss/Balms
INGREDIENTS ANALYZED
Beauty & Personal care launches only;
Sunflower
KEY TAKEOUTS
GROWTH/DECLINE IN TRACKED PRODUCT LAUNCHES
+34% (2018 vs 2023)

TOP COMPANY
Clarins

TOP CATEGORY
Lipsticks

TOP INGREDIENTS
Sunflower

REGION ANALYZED
Global (excluding Russia)

DATE ANALYZED
2018 vs 2023

Previous Ingredient Analysis on PersonalCareInsights.com

Innova Market Insights data indicates that the use of surfactants in personal care launches tracked with biodegradable ingredients is increasing globally, featuring a +5% average annual growth from 2019 to 2023. In 2023, more than half of these launches were in the Hand, Bath & Shower (52%) category. The leading bio-surfactant in these launches was Cocamidopropyl Betaine (38%).
Innova Market Insights data indicates that there is a steep increase in the use of environmentally sustainable claims for personal care, featuring a +9% year-over-year growth from October 2021 to September 2023.  Skin Care was the leading category for these launches, and 74% of eco-friendly launches also had a sustainable packaging claim.
Innova Market Insights data indicates that the prevalence of sustainability claims in cosmetic releases is rising worldwide, showing year-over-year growth of +3% from October 2021 to September 2023. Face/Body Cosmetics were the leading category for these sustainable launches. The top claims were Ethical - Animal/Fish & Bird, Ethical – Packaging and Ethical - Human.  
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