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Vegan claims innovation

Jun 2022
ABSTRACT
The use of vegan claims in personal care launches is increasing globally, featuring a +36% year-over-year growth when comparing 2021 and 2020 launches. In 2021, the top category of global personal care launches tracked with a vegan claim is Skin Care (31%). In 2021, Glycerol is the leading... More rightarrow
TOP 3 SUB-CATEGORIES
  1. Facial/Neck
  2. Facial Treatments
  3. Body Lotions/Moisturizers/Oils
INGREDIENTS ANALYZED
Beauty & Personal care launches only;
Glycerol
KEY TAKEOUTS
GROWTH/DECLINE IN TRACKED PRODUCT LAUNCHES
+36% (2020 vs 2021)

TOP COMPANY
The Body Shop

TOP CATEGORY
Skin Care

TOP INGREDIENTS
Glycerol

REGION ANALYZED
Global

DATE ANALYZED
2020 vs 2021

Previous Ingredient Analysis on PersonalCareInsights.com

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Innova Market Insights data suggests that cosmetic colorants are rising globally, growing at +7% yearly from July 2021 to June 2023. Face/Body Cosmetics took the lead (39%) in launches featuring these colorants from July 2022 to June 2023. Titanium Dioxide was the star ingredient (92%) during this period.
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