Waterless product innovation
Aug 2022
ABSTRACT
The use of waterless products in personal care launches is increasing globally, featuring a + 157 year-over-year increase when comparing 2020 and 2021 launches. In 2021, the top category of global personal care launches tracked as being waterless was hair care (97%). In 2021, glycerol, sodium... More
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TOP 3 SUB-CATEGORIES
- Shampoo
- Conditioner
- Shampoo & Conditioner (2 in 1)
TRENDING
![](https://assets.innovamarketinsights360.com/insights/Common/Images/arrow_up.png)
TRENDING
UP
UP
Global
REGION
ANALYZED
ANALYZED
+157%
2020 VS 2021
INGREDIENTS ANALYZED
Beauty & Personal care launches only;
Glycerol
Glycerol
KEY TAKEOUTS
GROWTH/DECLINE IN TRACKED PRODUCT LAUNCHES
+157% (2020 vs 2021)
TOP COMPANY
L'Occitane
TOP CATEGORY
Hair Care
TOP INGREDIENTS
Glycerol
REGION ANALYZED
Global
DATE ANALYZED
2020 vs 2021
+157% (2020 vs 2021)
TOP COMPANY
L'Occitane
TOP CATEGORY
Hair Care
TOP INGREDIENTS
Glycerol
REGION ANALYZED
Global
DATE ANALYZED
2020 vs 2021
Source: Innova Market Insights
Previous Ingredient Analysis on PersonalCareInsights.com
Fine fragrances innovation
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Innova Market Insights data indicates that global launches of fine fragrances are on the rise, with a +23% year-over-year growth from April 2022 to March 2024. From April 2023 to March 2024, Fragrances for women led NPD, accounting for 54% of the launches. Linalool emerged as the leading ingredient in 57% of global fragrance launches.
Oral care innovation
Jun 2024
Innova Market Insights data indicates oral care launches are increasing globally, featuring a +30% year-over-year growth when comparing Oct 2021 – Sept 2022 vs. Oct 2022 – Sept 2023. Toothpaste was the leading sub-category of these launches, and Long-lasting was the top positioning.
Bio-Surfactant innovation
May 2024
Innova Market Insights data indicates that the use of surfactants in personal care launches tracked with biodegradable ingredients is increasing globally, featuring a +5% average annual growth from 2019 to 2023. In 2023, more than half of these launches were in the Hand, Bath & Shower (52%) category. The leading bio-surfactant in these launches was Cocamidopropyl Betaine (38%).