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Waterless product innovation

Aug 2022
ABSTRACT
The use of waterless products in personal care launches is increasing globally, featuring a + 157 year-over-year increase when comparing 2020 and 2021 launches. In 2021, the top category of global personal care launches tracked as being waterless was hair care (97%). In 2021, glycerol, sodium... More rightarrow
TOP 3 SUB-CATEGORIES
  1. Shampoo
  2. Conditioner
  3. Shampoo & Conditioner (2 in 1)
INGREDIENTS ANALYZED
Food & beverage launches only;
Glycerol
KEY TAKEOUTS
GROWTH/DECLINE IN TRACKED PRODUCT LAUNCHES
+157% (2020 vs 2021)

TOP COMPANY
L'Occitane

TOP CATEGORY
Hair Care

TOP INGREDIENTS
Glycerol

REGION ANALYZED
Global

DATE ANALYZED
2020 vs 2021

Previous Ingredient Analysis on PersonalCareInsights.com

Anti-pollution personal care and beauty launches are thriving, with a 4% average annual compound growth from October 2018 to September 2023. Most of these launches were in Face/Body CosmeticsInnova Market Insights data indicates that anti-pollution claims were most often used alongside Moisturizing and Hydrating claims.
Innova Market Insights data suggests that cosmetic colorants are rising globally, growing at +7% yearly from July 2021 to June 2023. Face/Body Cosmetics took the lead (39%) in launches featuring these colorants from July 2022 to June 2023. Titanium Dioxide was the star ingredient (92%) during this period.
The use of bio-active ingredients for skin health benefits in skin care launches is increasing globally, featuring a +1% compound annual growth rate when comparing July 2018 to June 2019 and July 2022 to June 2023 launches. In the last year, nearly half (46%) of global skin care launches tracked with bio-active ingredients for skin health were Facial/Neck – Moisturizers. During the same period, the top positionings of global skin care launches tracked with bio-active ingredients were Brightening/Illuminating (48%), Anti-aging (48%), and Reduces fine lines/Wrinkles (30%).
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