Waterless product innovation

Aug 2022
INNOVA MARKET INSIGHTS COMMENTARY
The use of waterless products in personal care launches is increasing globally, featuring a + 157 year-over-year increase when comparing 2020 and 2021 launches. In 2021, the top category of global personal care launches tracked as being waterless was hair care (97%). In 2021, glycerol, sodium... More rightarrow
TOP 3 SUB-CATEGORIES
  1. Shampoo
  2. Conditioner
  3. Shampoo & Conditioner (2 in 1)
INGREDIENTS ANALYZED
Food & beverage launches only;
Glycerol
KEY TAKEOUTS
GROWTH/DECLINE IN TRACKED PRODUCT LAUNCHES
+157% (2020 vs 2021)

TOP COMPANY
L'Occitane

TOP CATEGORY
Hair Care

TOP INGREDIENTS
Glycerol

REGION ANALYZED
Global

DATE ANALYZED
2020 vs 2021

Source: Innova Market Insights

Previous Ingredient Analysis on PersonalCareInsights.com

The use of ethical environment claims in personal care launches is increasing globally, featuring a +41% year over year growth when comparing 2020 and 2021 launches. In 2021, the top category of global personal care launches tracked with an ethical environment claim is skin care (28%). In 2021, glycerol is the leading ingredient among global personal care launches tracked with an ethical environment claim. The top positionings of global personal care launches tracked with an ethical environment claim in 2021 are ethical animal/fish & bird (55%), ethical packaging (49%), and moisturizing and hydrating (48%).
The use of vegan claims in personal care launches is increasing globally, featuring a +36% year-over-year growth when comparing 2021 and 2020 launches. In 2021, the top category of global personal care launches tracked with a vegan claim is Skin Care (31%). In 2021, Glycerol is the leading ingredient among global personal care launches tracked with a vegan claim. The top positionings of global personal care launches tracked with a vegan claim in 2021 are Ethical - Animal/Fish & Bird (100%), No Animal Ingredients (99%), and No Animal Tested (53%).
The use of GMO-Free claims in personal care launches is increasing globally, featuring a +23% year-over-year growth when comparing 2021 and 2020 launches. In 2021, the top category of global personal care launches tracked with a GMO-Free claim is Skin Care (31%). In 2021, Glycerol is the leading ingredient in global personal care launches tracked with a GMO-Free claim. The top positionings of global personal care launches tracked with a GMO-Free claim in 2021 are Ethical - Animal/Fish & Bird (91%), No Animal Tested (78%), and No Animal Ingredients (73%).
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