FLSCC 2025 Sunscreen Symposium: BASF unveils Beyond Beauty campaign

BASF is showcasing its sunscreen solutions under its new campaign Beyond Beauty: Enduring Vitality at the Florida Chapter of the Society of Cosmetic Chemists (FLSCC) from September 18 to 20, 2025.  

The campaign focuses on skin longevity and the importance of sun protection in sustaining skin vitality. It offers a portfolio of four formulations and UV filters. At the event, the company is launching new data on Cutina Shine, a UV enhancer film-former for sun care. The company demonstrates its benefits for challenging sunscreen formulations.  

BASF’s portfolio, SunSational Skincare: Reactive to Radiant, and new technologies that enhance UV protection are also being showcased.

“BASF’s comprehensive approach — from total skin care formulations to the latest UV technology — protects against the harmful effects of sun exposure, proving that smart sun care today endures vitality for the future,” says Brandon Crist, BASF VP, business management, Personal Care North America.

BASF at events

BASF recently presented its findings on holistic microbiome science, bacteria’s role in skin aging, and retinol delivery systems at the International Federation of Societies of Cosmetic Chemists Congress.

The researchers found that Corynebacteria impact skin health and aging. According to their studies, the bacteria’s distribution across the skin changes according to the skin’s age and sensitivity.

At In-cosmetics Global 2025 in Amsterdam, the Netherlands, Personal Care Insights spoke with BASF’s Dr. Natalia Chudinova, market development manager of Polymers, EMEA. On the show floor, she told us about the company’s natural styling polymer, a wax-based opacifier, and a sustainably sourced betaine for hair care ingredients to perform in formulations.

Chudinova explained that the three ingredients were designed to replace traditional, often synthetic materials commonly used in hair styling, cleansing, and visual enhancement of formulations. They also address the growing consumer demand for biodegradable, ethically sourced, high-performing beauty products.