Beyond The Headlines: Beekman 1802 x Nestlé Toll House’s goat milk holiday care line, Dove codes textured hair in video games
17 Nov 2023 --- This week, Beekman 1802 and Nestlé Toll House jointly unveiled a limited-edition goat milk body care collection for the holidays, capturing the nostalgic aromas of warm freshly baked goods. Eurofins Scientific acquired Quasfar, signaling its entry into Colombia, while L’Oréal Dermatological Beauty introduced CeraVe to India. Also, Dove and Open Source Afro Hair Library launched a free guide for coding textured hair and protective styles in video games.
Business activities and launches
Beekman 1802 and Nestlé Toll House teamed up for a limited-edition scented goat milk body care collection for the holiday season, evoking the aroma of freshly baked Nestlé Toll House chocolate chip cookies. Developed in collaboration with Beekman 1802’s head of product development and Nestlé Toll House’s executive chef, the collection captures the essence of warm vanilla, butterscotch, cocoa and toasted brown sugar. Using Givaudan’s Z-biome fragrance technology, the formulation suits sensitive skin. Additionally, in celebration of World Kindness Day, the brands introduced the “Beekman 1802 Kindness Cookie — by Nestlé Toll House” recipe, emphasizing kindness and sharing sweet treats. The microbiome-friendly collection includes six products, ranging from bar soaps to whipped body cream, clinically proven for skin health.
Eurofins Scientific completed its acquisition of Quasfar, marking its entry into Colombia and expanding Eurofins Laboratories’ presence in Latin America. Now referred to as Eurofins Quasfar, the Colombian laboratory, headquartered in Bogotá, holds over 26 years of experience and more than 100 employees, focusing on pharmaceutical, veterinary and cosmetic product testing. With equipment spanning 1,680 square meters and Good Laboratory Practice certifications, it emphasizes quality management, research and the development of analytical methodologies.
L’Oréal Dermatological Beauty introduced the skin care brand CeraVe to India. The brand’s “Skin Barrier Science — A Dermatological Summit” in Mumbai united dermatologists, global experts and partners, spotlighting the need for science-backed skincare solutions in India. Rami Itani, director of L’Oréal Dermatological Beauty in India, highlighted the low ratio of dermatologists to consumers in the country, underscoring the demand for reliable skin care solutions. CeraVe’s formula, developed with dermatologists, features three essential ceramides and multivesicular emulsion technology for long-lasting hydration, addressing various skin concerns including atopic dermatitis. The event included educational experiences led by global experts and holographic insights from renowned dermatologists, showcasing CeraVe’s efficacy on Indian skin. Available in dermatology clinics, chemists, e-pharmacies and Nykaa, CeraVe aims to bridge the gap in access to dermatologically recommended skin care in India.
Kao Corporation’s cosmetics brand Kanebo unveiled Kanebo Comfort Stretchy Wash Limited Edition 2024, a facial wash featuring a Chinese package design, to celebrate the Lunar Year of the Dragon on December 22, 2023. Subsequent marketing around this product will specifically target the Chinese market while intensifying promotional activities for tourists in Japan through enhanced sampling and in-store initiatives. As part of Kao Group’s beauty portfolio, Kanebo has sold products in China via cross-border EC since 2017 and expanded its presence targeting the Chinese Gen Z market through Douyin and Douyin EC Global. The upcoming limited edition’s packaging, designed by Gwenaël Nicolas, depicts the Chinese character for “dragon,” symbolizing luck for the Lunar New Year.
Brand engagements and initiatives
Dove and Open Source Afro Hair Library launched “Code my Crown,” marking the first comprehensive and free guide for coding textured hair and protective styles in video games. Aimed at fostering diverse and authentic depictions of Black hairstyles in the gaming world, the initiative addresses the underrepresentation and misrepresentation of textured hair, a concern voiced by 85% of Black gamers. Created by Black artists, this guide offers step-by-step instructions and 15 original hair sculpts to assist developers in accurately portraying various Black hairstyles in 3D. The partnership, driven by a survey revealing that 74% of developers wish to promote better representation of textured hair, seeks to empower developers globally in creating a more inclusive virtual space. Dove’s involvement aligns with its broader commitment, dating back to its co-founding of the CROWN Coalition, to advocate for diversity and representation, extending this mission into the gaming realm. Accessible for free on Dove’s website, “Code my Crown” urges industry leaders and developers to join in diversifying virtual representations.
Carbios and L’Oréal were honored with the Pioneer Award by the Solar Impulse Foundation for their enzymatic PET recycling innovation, resulting in the “world’s first fully enzymatically recycled plastic cosmetic bottle.” The technology, first recognized as an “Efficient Solution” by the Solar Impulse Foundation in 2019, has been adopted by L’Oréal, leading to the creation of a prototype cosmetic bottle. Carbios is constructing an inaugural PET biorecycling plant and aims to internationally license its technology starting in 2024. This advancement not only supports sustainability commitments for brands but also signifies a potential shift towards circular economy practices in various sectors, including packaging, food, beverage and textiles. Life-cycle analyses cited by the partnership showcase a significant reduction in CO2 emissions compared to virgin plastic production, underlining the environmental benefits of Carbios’ biorecycling, which enables the processing of diverse PET waste types currently challenging to recycle.
Skin care brand KraveBeauty announced moves to reshape its ingredient sourcing practices to combat ethical concerns prevalent in the beauty industry. Addressing issues of child labor and deforestation, the brand has revamped its approach, sourcing tamanu oil directly from a farm in Indonesia for its bestselling Great Barrier Relief product. KraveBeauty’s limited edition products using sustainably sourced tamanu oil support women tamanu farmers in Indonesia through increased incomes, forest restoration efforts and enhanced business skills. The brand’s commitment to social responsibility includes a donation of 5% of sales to the Women’s Earth Alliance.
LVMH representatives, Antoine Arnault and Hélène Valade, participated in UNESCO’s 42nd General Conference, focusing on safeguarding biodiversity in the Amazon. At this event themed “Protecting the Commons,” Arnault emphasized LVMH’s ongoing five-year, €5 million (US$5.4 million) commitment to preserving the Amazon’s biodiversity while supporting local communities and cultures across Brazil, Bolivia, Ecuador and Peru. The partnership supports 41 initiatives spanning forest protection, wildfire prevention, sustainable land management and income diversification. Arnault highlighted LVMH’s collaborations within this initiative, showcasing projects by Dior Couture, Fresh and Guerlain that aid restoration efforts in various UNESCO Biosphere Reserves globally. Valade spoke about LVMH’s dedication to biodiversity through roundtable discussions, outlining the group’s strategies to minimize environmental impact and sharing insights from recent visits to Amazon biosphere sites.
Unilever debuted its inaugural soap opera on TikTok, a five-episode series named “Dirty Deeds: A Kitchen Crime,” featuring its renowned cleaning and laundry brands in animated roles. Co-produced with TikTok creator Sam Cotton, the series unfolds a tale of “deceit, rivalry, and eventual resolution,” aiming to captivate the audience of #CleanTok, TikTok’'s prominent cleaning community. The collaboration has notably expanded #CleanTok’'s views by over 35 billion, amplifying Cleanipedia’'s reach globally with a 2.8 billion impression milestone. The soap opera will air on the #CleanTok hub and Cleanipedia across ten markets, complementing the unveiling of the inaugural #CleanTok Awards, recognizing top content creators in various cleaning-related categories.
The Global Shea Alliance (GSA) recently joined the Global EverGreening Alliance, to advance shea parkland restoration through natural regeneration. This partnership aims to implement large-scale restoration programs, leveraging a network of organizations, governments and multilateral agencies. Aaron Adu, managing director of GSA, emphasized the importance of protecting shea parklands for sustainable shea production, highlighting the potential of collaboration with the Global EverGreening Alliance for a greener future. Chris Armitage, CEO of the Global EverGreening Alliance, echoed enthusiasm, focusing on propelling land restoration and agroforestry initiatives for a more sustainable shea industry that supports millions of rural women.
Representatives of the fragrance and cosmetics industries across Europe and Spain gathered for a visit to the lemon fields in Murcia, Spain. This visit was organized in close collaboration between industry and local, regional and European policy makers. The group included representatives from the Spanish Association of Aromas and Fragrances (AEFAA), the Interprofessional Lemon and Grapefruit Association (AILIMPO), Cosmetics Europe, International Fragrance Association (IFRA) and the Spanish Association of Perfumes and Cosmetics (STANPA). With the EU Chemicals Strategy for Sustainability on the horizon, this group is keeping sight of new regulations that will affect various sectors, including growers, processors and manufacturers. Attendees of the lemon fieldfields trip explored the journey from lemon plantations to processing plants, underscoring the importance of cooperating and understanding the impending legislative changes.
By Benjamin Ferrer
To contact our editorial team please email us at editorial@cnsmedia.com
Subscribe now to receive the latest news directly into your inbox.