Yellow Wood Partners sells majority stake in Byoma to Bansk Group

Private equity firm Yellow Wood Partners has sold its majority stake in Byoma to Bansk Group. The terms of the transaction were not disclosed. 

Byoma will be wholly divested from the Yellow Wood portfolio company Future Beauty Brands. The science-backed skin care brand will continue to be led by Marc Elrick, CEO and founder of Byoma.

Yellow Wood has worked closely with Elrick, previously acquiring a majority stake in his self-tan brands Tan Luxe, Isle of Paradise, and Tanologist in May 2020. 

“This realization of the Byoma brand represents a full-circle investment for Yellow Wood. We are proud to have been able to support Marc as a founder of multiple leading brands within the beauty space, and provide him a runway to continue innovating into new brands and product lines,” says Dana Schmaltz, partner at Yellow Wood.

“Our partnership with… Yellow Wood provided a unique opportunity to expand and better position our self-tan brands while also creating and scaling a global skin care brand that delivers products to meet a significant unmet need in the market,” says Elrick.

“Byoma was founded on the principle that most skin concerns originate from a compromised skin barrier. Therefore, we created Byoma to offer products specifically formulated to strengthen and maintain the skin barrier while delivering transformational results.” 

Consumer-focused private investment firm, Banks Group, focuses on “building distinctive consumer brands.”

“In Bansk, we’ve found a partner that intimately understands today’s consumer landscape and shares our values and growth ambitions. With Bansk’s deep expertise in scaling purpose-driven consumer brands, we are incredibly excited to continue to challenge and redefine the beauty landscape for consumers globally,” explains Elrick. 

Byoma has become one of the fastest-growing skin care brands, earning over US$500 million in sales.Science-led care for consumers

In 2022, Byoma was developed to address a need for accessible, efficacious, and skin barrier-focused skin care. According to Bansk, Byoma has scaled into one of the fastest-growing skin care brands in the world. It has generated over US$500 million in retail sales since its launch.

All Byoma products undergo clinical and efficacy testing to ensure they deliver proven, visible results. The brand has a five-step system to empower consumers to build a skin care routine that meets their needs and achieves their skin goals. 

Byoma also focuses on educating consumers in a way that engages them and enables them to make smart, informed choices.

“Byoma is redefining what skin care can be — backed by science, led by purpose, and deeply connected to its community,” says Chris Kelly, senior partner at Bansk. 

“In what can often be a sterile and confusing category for consumers, Byoma stands apart by simplifying the skin care journey and delivering efficacious, prestige formulations at an accessible price point. Today’s consumers are more intentional than ever, seeking products that are not only effective but also transparent, inclusive, and rooted in real education.”