Aptar Beauty equips Clarins with foundation–serum bottle
Key takeaways
- Clarins’ Double Serum Foundation features a two-chamber bottle with 70% color cosmetics and 30% hydric system, tapping into the “skinification” trend.
- Consumers can adjust the foundation ratio across 37 shades with a waste-free, rotating actuator.
- The bottle is made from 95% recyclable materials and includes premium features like a gold-lacquered polypropylene cap and embossed branding.
Aptar Beauty has equipped Clarins with a two-in-one dispensing bottle for the cosmetics company’s latest Double Serum Foundation. In the bottle, a thin wall separates two chambers, with a ratio of 70% of color cosmetics and 30% hydric system. The products stay separate until application.
Clarins says the solution taps into the “skinification” trend, a holistic category that blurs lines between skin care and makeup.
Marie Guillou, sales director custom at Aptar Beauty EMEA, says: “Such complex custom projects bring together all of our expertise in design, engineering, manufacturing, decoration, and logistics.”
Consumers can adjust a dial to change the ratio of color cosmetics to hydric serum. This allows customizable coverage of the 37 shades available. A rotating actuator delivers a small drop to a power shot, ensuring waste-free usage. The bottle also has a lockable feature and a metalized design.
Earlier this year, Clarins launched an AI-powered “most precise ever” foundation shade-matching technology, offered in-store to expand its personalized beauty portfolio.
Premium personal care
The bottle is fitted with a polypropylene (PP) cap that features gold lacquering, a red interior, and an embossed brand logo.
The full packaging contains at least 38% recycled material, and the bottle incorporates 95% recyclable materials, according to Clarins.
Aptar Beauty has seven product sites in Europe, offering various personal care packaging options, including fragrance pumps, airless dispensers, cosmetics pumps, metal parts, sticks, and sampling solutions.
At Packaging Innovations 2026 in Birmingham, UK, Michael Hoer, regional platform manager at Aptar Beauty, business segment of Aptar Group, told Packaging Insights that brands are increasingly “developing hair care, sun care, and body care applications produced using fully recycled materials.”
Meanwhile, the personal care packaging company recently launched a range of premium dispensing solutions addressing the growing need for brand differentiation and premium options in the personal care industry.
