Eco-friendly washing solutions: Norwex launches detergent strips

07 Sep 2022 --- Norwegian cleaning brand, Norwex is furthering its 28 year legacy of reducing chemicals in households with the launch of Eco-Wash Laundry Detergent Strips. The pre-measured strips have a low-sudsing formula that can dissolve quickly, increasing wash efficiency.

The fully biodegradable strips come in a plastic-free cardboard sleeve and one package can clean up to 36 standard loads of laundry.

“Eco-Wash Laundry Detergent Strips are convenient to use, lightweight, space-saving, travel-friendly, vegan, sustainable and powerful in the wash. We’ve made running a load of laundry quick and easy – tear it, toss it and wash it,” says Courtney Landry, senior product development manager, Norwex.

Free from bleach, synthetic dyes and fragrances, phosphates, GMOs and more, the strips are developed in line with Norwex’s ban on more than 2,700 ingredients and animal testing from its product development process.

The Eco-Wash Laundry Detergent Strips join Norwex’s broad selection of non-toxic and eco-friendly laundry products, which include the Ultra Power Plus laundry detergent, liquid laundry detergent, laundry stain remover, microfiber cleaner laundry booster to name a few.

Norwex’s Eco-Wash Laundry Detergent Strips provide ultra-concentrated cleaning.Role of detergents in sustainability
Keeping up with environmental sustainability in the detergent space, Unilever’s biggest laundry brand, Dirt Is Good (comprising Persil, Skip and OMO), recently introduced a newly designed detergent capsule deemed the company’s “most sustainable laundry capsule yet.”

The new capsules are packaged in a plastic-free, cardboard container, a move set to prevent over 6,000 metric tons of plastic from entering the waste stream every year, the equivalent in weight of 500 double-decker buses.

In August, Unilever also purchased the world’s first surfactant from renewable carbon. The new range of renewable and biodegradable surfactant known as NextLab linear alkylbenzene (LAB) was bought by Unilever to be used in the production of linear alkylbenzene sulfonate, used in many of the company’s brands, including Persil, Cif and Sunlight.

The surfactant was developed by a Spanish chemicals company named Cepsa Química. NextLab LAB is made using green carbon derived from renewable biomass and is a more environmentally sustainable way to produce critical raw material used in surfactants.

According to Unilever, manufacturing surfactants through carbon extraction is the most viable short-term alternative to purely fossil-carbon-derived products. It is also a vital stepping stone in the shift from petrochemical to renewable feedstocks.

Edited by Radhika Sikaria

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