E.L.F. Beauty has announced it will acquire skin care brand Rhode in a US$1 billion deal, despite the brands’ contrasting market positions and E.L.F.’s recent price increase linked to tariff pressures.E.L.F. will take on US$600 million in new debt to fund the acquisition. The company ended the 2025 fiscal year with US$148.7 million in cash and US$256.7 million in debt.
