08 Jul 2022 --- Essity is acquiring 80% of Knix, a provider of leakproof clothing for menstruation and incontinence. On a cash and debt-free basis, the purchase price for 80% of the company amounts to US$320 million. Speaking with PersonalCareInsights, Per Lorentz, vice president of corporate communications at Essity, tells about the market for leakproof apparel saying it “has an expected annual growth rate of more than 20% for the next five years.” This affords Essity a global reach in providing leakproof apparel, which is noted to be the fastest-growing product segment in intimate hygiene, including feminine care and incontinence products.
