Estée Lauder officially launches on the US Amazon Premium Beauty store, with skin care, makeup and fragrance offerings for US shoppers. The brand also debuts a Virtual Foundation Tool, exclusive to Amazon. “Find Your Double Wear” allows Amazon customers to compare multiple shades of Estée Lauder foundation virtually, find their shade and add it directly to their shopping cart. When shopping Estée Lauder in the Amazon Premium Beauty store, Prime members can get free shipping on every order.
