Eurofragance and Alphanosos using AI to eliminate malodor in personal and home care
04 Dec 2023 --- A Spanish fragrance house teams up with a French biotech company to tackle unpleasant odors. Eurofragance and Alphanosos want to uncover new complex fragrance technologies by combining Eurofragance’s perfumery expertise with Alphanosos' AI-powered biosciences.
Solutions developed will be used in consumer products, enabling new proven claims in the home and personal care segments.
AI fragrance craft
Eurofragance creates fragrances and related technologies for fine perfumery, air, home and personal care products. It recently introduced EuroPure, its malodor counteraction platform, to leverage a portfolio of mechanisms offering solutions for brands “promising consumer well-being and reassurance.”
AI algorithms will be used to create perfumes.Certain malodors are generated by bioprocesses that can occur on skin and fabrics so Eurofragance is seeking solutions to address them at source.
Eurofragance says it will integrate raw fragrance materials, evaluation protocols and consumer insights with Alphanosos’ technical solutions to make perfumes.
Alphanosos uses its proprietary AI algorithms to assemble natural or chemical non-pharma ingredients, resulting in patentable blends with strong biological activities for cosmetic and food applications. Its first patented natural mixes were used commercially and will be further evaluated in several microorganism-related diseases.
For the next two years, Alphanosos will use its AI and experimental microbiology platform to help its Spanish collaborator offer new and patentable discoveries that can be used in cosmetics and other beauty products.
Reducing malodor
Procter & Gamble’s (P&G) fragrance development arm is also battling malodor with Moodify White — an AI-based fragrance design software created by scent tech specialist Moodify — currently in product development. P&G will leverage Moodify’s malodor control capabilities based on its digital scent creation expertise.
Moodify White’s algorithms quickly generate malodor formulas that claim to “outperform the best malodor control benchmarks.”
In recent scent research, a study in body odor formation this week revealed the role of skin microbiomes in the process. Bacterial species identified in the paper, including Propionibacterium and Corynebacterium, emerge as key contributors to malodorous compound production.
Edited by Sabine Waldeck
