Givaudan expands in China with new fragrance and beauty facility
Key takeaways
- Givaudan opened a fragrance and beauty site in China to boost local growth.
- The investment strengthens Givaudan’s footprint with two creative centers and production sites.
- The site opening aligns with the company’s 2030 strategy to combine local insight with global expertise.
Givaudan has announced the opening of a fragrance and beauty facility in Guangzhou, China, with an investment of CHF 40 million (US$50.2 million). The facility will support the company’s fragrance business growth in the fast-growing market and support local and regional customers.
“China continues to play a pivotal role in shaping the future of fragrance and beauty. Our new facility in Guangzhou will enhance our creative capabilities, increase our production capacity, and reinforce our competitive edge in the market to support our business performance,” says Maurizio Volpi, president of Fragrance and Beauty at Givaudan.
The building will cover 30,000 square meters and include a creative center for perfumers and perfumery analysis. The center will also host teams in marketing, sales, evaluation, and application.
The new facility will also include a “highly automated” production site for the rapid moving and expansion to support Givaudan’s fragrance business in China.
Givaudan says the move underlines its 2030 strategy of building a sustainable and innovative future in China. It aims to fuse local insights with global excellence to deliver customer solutions.
“With this strategic investment, we are bringing our customers in China even closer to the heart of Givaudan’s creativity and expertise,” says Yaling Li, head of Fragrances for China and Korea at Givaudan.
“Powered by two creative centers in Shanghai and Guangzhou, as well as two production sites in Changzhou and Guangzhou, our fragrance team will have an unparalleled footprint and capability in China to serve our customers and better capture the growth opportunities of this dynamic market.”
Givaudan expansion and tech
Earlier this month, Givaudan acquired a significant stake in Vollmen Fragrances, a Brazilian fragrance house located in São Paulo, to expand its presence among local and regional customers in Latin America.
The company previously reported that its Fragrance and Beauty division delivered CHF 1.95 billion (US$2.63 billion) in sales in H1 2025, up 8.6% like-for-like. Despite headwinds from tariffs and investment-related cash flow delays, the company remained optimistic, reaffirming its five-year growth targets.
Personal Care Insights spoke with Givaudan about the fragrance technologies it showcased at VivaTech 2025 in Paris, France. The company told us about digital story-smelling — saying that real-life experiences remain essential but may become complemented by digital ones.
“In the digital era we are living in, we need to offer to our customers new digital solutions that will enable them to differently describe the olfactive notes of their products, enabling them to seduce their consumers with more impact as they increasingly buy digitally without smelling in real life,” Pauline Martin, global head of F&B communications, Fragrance and Beauty at Givaudan, told us.
