16 Nov 2021 --- As part of a 2025 strategy to expand the capabilities of its fragrance business, Givaudan has reached an agreement to acquire Custom Essence, a US-based fragrance creation house catering to the demand for naturality in perfumes. While the terms of the deal will not be disclosed, Custom Essence’s business would have represented approximately US$40 million of incremental sales to Givaudan’s results in 2020 on a pro forma basis.