GK Hair taps into “next big” protein with plant-based keratin alternative
28 Jun 2022 --- GK Hair is introducing the protein blend Juvexin V2, pegged as a vegan alternative to keratin – a protein commonly used in hair care NPD. GK Hair tapped into scientific innovations to create this plant-based protein.
“Protein has many types. We cannot limit ourselves to keratin if we need a vegan solution for it. The purpose of keratin is to revive hair, to bring back its health and that’s exactly what Juvexin V2 does,” notes one of the experts from GK Hair.
The blend of Juvexin V2 has been used in many GK Hair products, along with vegan taming treatments in the hair care industry. According to GK Health, “this has our hair experts claim that Juvexin V2 might be one of the next big things in the realm of hair care.”
“Those who struggle with their hair in terms of frizz and dryness have a hard time. Now that we have a plant-based solution, all can benefit from it,” they continue.
Juvexin V2 is pegged as a vegan alternative to keratin. According to GK Hair, the discovery of Juvexin and Vegan Juvexin is a result of attempting to improve the functionality of its keratin smoothing treatments.
“Juvexin V2 is something the world of hair care hasn’t seen before, and hence, is going to be the next big thing in the industry,” GK Hair adds.
Hair growth NPD
PersonalCareInsights previously reported on a study that unveiled hair growth may be possible using arthritis medication after alopecia. Also attempting to treat alopecia, researchers from Wake Forest University found using the Revian Red System – a “low-level light therapy” – had the potential to treat central centrifugal cicatricial alopecia.
Meanwhile, Nutrafol developed Nutrafol Postpartum, a physician-formulated nutraceutical supplement that targets the root causes of hair thinning in postpartum women.
In holistic hair care moves, scientists explored the relationship between hair health and nutrition, with North American Menopause Society research finding that nutrient-based bioactive compounds boost hair growth in menopausal women.
Hair wellness brand Vegamour partnered with three leading female industry experts to improve hair wellness education by combining the brand’s product innovation strengths with diverse expert experience in dermatology and science, nutrition and hair care.
By Nicole Kerr
