Global tanning brand James Read is expanding its Self Glow range this month with tanning drops and a serum, utilizing skin-enhancing actives. The launch aligns with the industry’s “skinification” trend and addresses the increasing consumer demand for hybrid beauty solutions. Personal Care Insights speaks to brand founder James Read about its innovations and how Gen Z influences the tanning category. He says the young consumers are seeking multifunctional, skin-first products that deliver both aesthetic enhancement and long-term skin care benefits.
