JD Sports enters beauty sector with stake in Hairburst

27 Sep 2021 --- Sneaker and athletic fashion retailer JD Sports is making its entrance into the beauty and personal care space with the acquisition of stakes in Hairburst, an online beauty and hair care brand.

The financial details of the transaction have not been disclosed, however the move is touted as one among many impending beauty brands acquisitions, as JD Sports aims to create a beauty and personal care group.

PersonalCareInsights has reached out to both companies for comment.

Burst of hair vitamins
Founded in 2014 by James Hill, Henry Gwilliam and Matthew Cragg with an initial budget of £4,000 (US$5.488), Hairburst sells vitamins, shampoos and styling products.

The company has roughly 1.5 million followers on social media which has become one of the most important segments for online sales. Its products are also stocked in beauty retailers such Boots, Sephora and Superdrug in Europe, North America and Asia.

The company has roughly 1.5 million followers on social media which has become one of the most important segments for online sales.Hairburst supports that it adds all the vital vitamins and nutrients to consumers’ diets that the body needs to grow stronger, longer hair. 

“Our formula has produced fantastic results for our users, reporting hair that appears healthier, thicker, longer, shinier, more manageable and faster growing as a result of using hairburst,” the company supports.

Hair care vitamins have boomed in popularity with major companies such as Nutrafol, Sugar Bear Hair, Hairfinity, Hum Nutrition, Vital Proteins and Olly, all including hair health gummies in their portfolio. 

Innova Market Insights data shows a 31 percent growth in global Hair, Skin and Nails supplement launches (CAGR 2016 to 2020).

In this arena, US-based Kintsugi Hair launched KeraNew, a hair supplement created with natural ingredients that helps combat the signs of aging by “feeding” hair from the inside out. 

The product helps make the hair soft, promotes the appearance of thicker hair, and aids in protection against damage from harsh weather or heat styling.

Advancements in hair care
Consumers’ hair health demands are driving innovation in this segment. From personalized solutions to amplifying the need for natural ingredients in formulations.

PersonalCareInsights previously reported on hair care trends, highlighting how the scalp microbiome is taking center stage.

With the summer season coming to an end, focus on hair health intensified, to tackle and ameliorate the effects of the sun and sea on hair and scalp. New launches from GRW for Hair, Bumble & bumble and Dr.ForHair address “after-summer scalp health,” as well as nourishment and hydration of different hair types.

Meanwhile, focusing on personalization, BASF’s Care Creations inaugurated a personal care evaluation salon in Lagos, Nigeria, which will allow in vivo sensory and performance testing of skin and hair formulations on local volunteers.

Lastly, engineers at LG Household & Healthcare, together with hair care brands CHI and Farouk Systems, recently created the “world’s first-ever color machine” called The LG CHI Color Master Factory.

 By Kristiana Lalou