Kintsugi Hair supplements KeraNew tackles signs of aging hair

01 Sep 2021 --- US-based Kintsugi Hair is launching KeraNew, a hair supplement created with natural ingredients that helps combat the signs of aging by “feeding” hair from the inside out. The product helps make the hair soft, promotes the appearance of thicker hair, and aids in protection against damage from harsh weather or heat styling.

By harnessing the “power of protein,” combined with extracts, the blend can help nourish the scalp and support hair to make it appear fuller, healthier and “more youthful.”

“Beautiful hair, just like glowing skin, is an inside job. That’s why we created this formula to help support your body with the necessary nutrients to promote a full head of shiny, silky hair,” says John Layke, co-founder of Kintsugi.

According to the company, 89 percent of KeraNew users experienced a change in the appearance of their hair within the first four weeks. Within eight weeks, 94 percent of KeraNew users reported “thick-looking hair.”

Ingredients in KeraNew
KeraNew hair supplement features burdock root, hydrolyzed collagen, DFK-Glow (patented keratin), horsetail powder and hyaluronic acid.

DFK-Glow is “abundant” in keratin, and the complex is positioned as aiding in hair breakage and the appearance of split ends. This ingredient makes the hair appear fuller and shinier, according to the company.KeraNew features burdock root, hydrolyzed collagen, keratin, horsetail powder and hyaluronic acid.

The hydrolyzed collagen gives the hair its structure, and it leads to smoother and healthier-looking hair. The burdock root has “hair antioxidants,” quercetin and luteolin.

These two ingredients help combat harmful free radicals and environmental toxins while promoting healthy circulation in the scalp.

The horsetail powder is a plant compound rich in silica and other hair fortifying minerals. It helps support healthy, balanced hormones to aid in the appearance of thinning hair.

Lastly, hyaluronic acid is a natural hydrator that helps lubricate the connective tissues in your skin. That means it can help nourish the scalp with essential moisture, creating conditions for full, healthy-looking hair.

Hair health in focus
Industry players have shown interest in functional hair health products. According to Innova Market Insights, functional beauty sector products that target hair, skin and nails have seen a 15 percent increase between 2016 and 2020.

Last week, GRW for Hair, Bumble & bumble, and Dr.ForHair all released new products that address the nourishment and hydration of different hair types as well as scalp health.

BASF’s Care Creations opened an evaluation salon in Nigeria, where local volunteers will participate in in vivo sensory and performance testing of hair formulations.

Meanwhile, Nutrafol launched a natural product containing shatavari, apple extract and nettle, to fight postpartum hair loss.

By Nicole Kerr

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