For National Skincare Education Day yesterday, Henkel’s brand All Free Clear has partnered with dermatologists to launch an educational video content series, teaching consumers how skin care routines start in the laundry room. The videos follow dermatologists’ recommendations and the brand’s role in offering a solution for sensitive skin. “You might not find it in the skin care aisle, but your laundry detergent is an important part of your sensitive skin care routine because the items we wash touch our skin nearly 24 hours a day,” says Julia Galotto, VP of marketing at Henkel.
