L’Oréal and Dioxycle turn captured carbon into beauty packaging
Key takeaways
- L’Oréal partners with Dioxycle to convert captured carbon emissions into polyethylene for personal care packaging.
- Dioxycle’s carbon electrolysis technology transforms CO and CO2 into ethylene, a plastic building block.
- The collaboration aims to scale circular carbon materials while maintaining luxury packaging performance standards.
L’Oréal has partnered with clean technology company Dioxycle to turn captured carbon emissions into packaging materials. Dioxycle uses carbon electrolysis to transform CO or CO2 into ethylene, the chemical building block of polyethylene (PE).
Jacques Playe, senior vice president for Global Development Packaging at L’Oréal Group, says: “The conversion of carbon emissions into innovative materials unlocks unprecedented avenues for increasingly desirable, high-performing, and sustainable packaging, paving the way for a new era of environmental footprint reduction for our industry and beyond.”
According to the start-up, Dioxycle’s solution delivers virgin-quality performance and an “abundant” source of carbon.
Luxury performance and sustainability
By introducing PE produced via carbon electrolysis into its personal care packaging portfolio, L’Oréal aims to strengthen its presence in sustainable material innovation.
Dr. Sarah Lamaison, CEO and co-founder of Dioxycle, says: “By partnering with a global beauty group that demands the highest standards of excellence, we’re proving that sustainability and performance can go hand in hand.”
“L’Oréal’s leadership in adopting scalable climate solutions sets a powerful precedent and brings us closer to a circular carbon-based chemical industry.”
Recently, L’Oréal selected Raiku Packaging to join its Sustainable Innovation Accelerator, investing €100 million (US$119 million) over five years to scale the Estonian start–up’s compostable packaging filler, made from wooden springs and woven wood fabrics.
Meanwhile, L’Oréal brands such as Lancôme, YSL Beauty, Armani Beauty, and Prada Beauty joined forces with luxury personal care packager Cosmogen to develop mini beauty products.
