Newen AI promises detailed persona analytics for beauty brands

Newen AI will unveil its beauty-focused AI intelligence platform, Vussens, at Cosmoprof North America Las Vegas 2026 (July 13–15). Vussens uses proprietary Beauty AI Ontology, an intelligent knowledge framework that integrates and analyzes cross-channel data from social media and e-commerce platforms. 

The platform structures relationships among beauty trends and sales performance, ingredients and efficacy, as well as consumer skin concerns and products. It transforms vast amounts of data into actionable market intelligence, going beyond keyword frequency analytics. 

Vussens is powered by over 800 billion tokens of training data. The AI enables “highly granular” persona analysis by ethnicity, age, skin type, and consumer values, while providing insights into how consumers perceive the efficacy and benefits of specific ingredients.

The industry-tailored AI analytics company plans to officially launch Vussens in the North American market later this year. 

The platform also features a Multimodal AI Engine that integrates and analyzes video, behavior, voice, and text to align with the short-form video-driven marketing environment of North America. 

“By inferring causal relationships within unstructured data and predicting upcoming leading trends to seize market leadership, it provides differentiated business insights to local brands, original design manufacturer companies, and distributors,” says Newen AI. 

Furthermore, after an establishment in the North American market, the company plans to accelerate its global expansion. Its strategy is to build a Global Beauty Data Hub through phased entries into Japan, Europe, Southeast Asia, the Middle East, and China.

Helping beauty business decisions 

Vussens consists of four core solutions linked to assist in practical business decision-making: Marketing, Trend, Product, and Category. 

The AI platform enables consumer persona analysis by skin type and age. Marketing tracks seeding status, content engagement, reviews, and purchase conversion signals. Trend captures real-time, multifaceted reactions regarding ingredients, efficacy, texture, product, color, and memes. Product provides AI-driven SWOT (Strengths, Weaknesses, Opportunities, and Threats) analytics and precise target audience analytics by skin type, age, and gender to support tailored product marketing strategies for the local market. Category allows users to grasp market flows at a glance using Rising and Falling keywords. 

Additionally, the platform features a K-Beauty Trend module differentiated from competitors, allowing users to leverage it as a core benchmarking indicator. 

K-beauty encapsulates many different trends surging throughout the cosmetics industry at the moment. It has become impossible to ignore in the beauty marketplace, and its incorporation into Vussens reflects this. 

For example, derma cosmetics are emerging as the next big growth engine for K-beauty, and last month at the Global K Beauty Conference 2026 in Seoul, South Korea, industry representatives discussed how to tap into it. 

K-beauty proliferates

Newen AI says it has already “validated” its technology through global beauty enterprises such as L’Oréal, Amorepacific, Cosmax, CJ Olive Young, and APR. The company also recently ranked first on the K-AI Leaderboard, the standard for AI performance evaluation in South Korea. It did so with its proprietary LLM (large language model), QuettaLLMs-27B-Koreasoner-V3.

Newen AI has also been selected as a participating company in the 2026 Industrial Voucher Program organized by Korea’s Ministry of Trade, Industry, and Energy and the Korea Trade-Investment Promotion Agency. It was also chosen as the AI and Digital Business Partnership Program operated by the Korea Software Industry Association. 

South Korea’s government has been pushing and leveraging K-beauty’s popularity over recent years. Last month, the country’s Minister of Finance announced that the country’s government will actively foster the cosmetics industry as an export growth engine.Vussens analyzes cross-channel data from social media and e-commerce platforms. 

The move aims to capitalize on the surging global demand for K-beauty products. During a meeting with representatives from major beauty firms, Finance Minister Koo Yun-cheol emphasized that the K-beauty industry has evolved beyond traditional skin care and makeup.

The government’s commitment came on the heels of export figures that underscored the industry’s ascent. According to data from the Ministry of Food and Drug Safety, South Korea’s cosmetics exports reached US$3.1 billion in the first quarter of 2026. The figure marks a nearly 20% increase from the same period last year.