Olaplex enters fragrance with limited edition hair and body mist

Olaplex, the hair care brand specializing in bond repair treatments, has expanded into the fragrance category with the launch of its limited edition Signature Hair and Body mist. The mist’s scent profile draws directly from the brand’s hero products, including its No.3 Hair Protector and No.7 Bonding Oil. 

The Signature Hair and Body mist features top notes of grapefruit zest for a bright, citrusy profile. Middle notes are sugared mint and ginger, offering a refreshing finish. Meanwhile, base notes are crushed sage, which the brand says adds warmth to the fragrance. 

Olaplex says its formula is free of sulfates, silicones, protein, phthalates, phosphate, and parabens and can be layered over other Olaplex products to prolong their scent profile.

According to the company’s CEO, Amanda Baldwin, the new product responds to consumer requests for a wearable fragrance of the brand’s signature scents. 

Expanded lineups

Olaplex’s entry into the fragrance category marks the latest move in a growing trend of personal care companies expanding their offerings into scent.

Earlier this month, Huda Beauty and PlusOne entered the fragrance category with respective product launches. The cosmetics brand unveiled its Easy Bake Intense eau de parfum, which carries notes of cherry and white florals. Huda Beauty positions the product as the “final step” in a beauty routine. 

PlusOne’s Pheromone-Inspired Perfume Oils collection taps into mood-enhancing and self-esteem-boosting claims aligned with neurocosmetic trends.

In December, Eos launched a range of body mists, marking its entrance into the US fragrance market. The personal care brand said the range responded to widespread consumer demand for an Eos fragrance line, following the success of its body care collection.

Also making a categoric debut, E.L.F. Beauty entered hair care with a six-piece “prestige-quality” portfolio earlier this month. According to E.L.F., the launch addressed consumer demands for affordable hair care, with 77% of those in the company’s community expressing purchase intention of hair care products.

Moreover, Nyx Professional Makeup launched its Fat Oil Body collection earlier this year, expanding its portfolio from face to body care for the first time in its 27-year history. The Fat Oil Body collection introduced a range of glow-enhancing body oils, fragrances, and hydrating lotions — signaling the brand’s strategic evolution toward full-body beauty and self-expression.