14 Jun 2022 --- Procter and Gamble (P&G) has launched high-performing shampoo and conditioner bars in Europe at the Reuters Responsible Business Summit. The new line will be packaged in paper-based boxes made of FSC-certified paper due to consumer demand for plastic-free packaging. Due to the high concentration of the product, one bar enables users to replace two bottles of shampoo, resulting in a long-lasting, cost-friendly product.According to market research conducted by P&G, 65% of buyers generally look for a more environmentally friendly product: fewer chemicals and less cruelty. Since 2021, P&G has halved its virgin plastic usage, which means that the environment is spared the production of about 300 million virgin plastic bottles – or about 10,000 metric tons – annually.
