21 Jul 2021 --- P&G’s Fabric & Home Care division is trialing a paper bottle for its Lenor fabric softener brand in partnership with The Paper Bottle Company (Paboco). The pilot will start in 2022 and span across Western Europe. The trial rollout will form the basis of a test-and-learn strategy to scale up paper packaging and incorporate it more widely across P&G’s portfolio, the company details.
