30 Nov 2023 --- The clean beauty trend continues to gain traction as more consumers search for cosmetics free from harmful chemicals. Personal Care Insights speaks with Genie Supply as brands in the personal care industry are removing parabens, phthalates, sulfates and synthetic fragrances from their products to cater to an emerging “natural” preferred audience. Genie Supply is a beauty lab for entrepreneurs currently focusing on developing clean beauty solutions to capitalize on the demand for natural ingredients. “Clean beauty” to the company means choosing ingredients, packaging and processes that do not negatively impact human health or the planet.
