Consumers are turning toward ingredients that feature pore appearance claims, with Asia and Europe leading in NPD. The majority of products with pore appearance claims include aging well products, facial treatments, sun protection as well as facial-and-neck cleansers. Glycerol is the most used ingredient, with vegan, moisturizing and hydrating claims being featured in combination with pore appearance claims.
This Personal Care Focus Presentation is from Givaudan.
Innova Market Insights data indicates that three in five Millennial and Gen Z consumers globally are willing to spend more on science-backed skin care products. Europe is leading in personal care product launches, followed by Asia, with skin care remaining the dominant subcategory. Additionally, sustainability claims are driving the rise of multifunctional makeup products.
Innova Market Insights data indicates that half of consumers worldwide seek more multifunctional face cosmetics, with nearly 50% of new multifunctional makeup launches happening in Europe. Multi-use sets dominate new product development, while eye shadows show the fastest growth. Sustainability claims drive these launches, and hydration benefits are gaining momentum.
Innova Market Insights data reveals that fragrance launches are on the rise globally — with Europe leading by accounting for over half of these introductions. While most new launches are targeted toward women, unisex fragrances are rapidly gaining popularity. Notably, “celestial scents” is emerging as a trend, drawing inspiration from the moon and stars.
Innova Market Insights data indicates that consumer demand for natural ingredients is increasing. Skin care was the leading category for botanical claim launches in personal care, while Asia was the leader of this trend. Herbs was the leading fragrance for botanical launches.
Innova Market Insights data indicates that beauty supplement launches are rising globally, with 21% growth from October 2019 to September 2024. Nearly half (46%) of beauty supplement launches were in Europe. Additionally, 30% of beauty supplements also feature joint health claims.
Innova Market Insight data indicates a 4% compound annual growth rate in global hair care launches between July 2019 and June 2024. Nearly half of these launches came from Europe, with shampoos representing one-quarter of total launches. Ethical claims were the top product positionings in hair care, while launches featuring microbiome support saw a significant rise with an 88% CAGR over this period.
