Brightening & illuminating claims blazing a trail
Skin health claims are on an upward trend, with the fastest-growing market categories tracked with a skin health claim including, Deodrant (70%), Hygiene Care & Diapers (61%), Baby Care (34%), Oils (25%), Hand, Bath & Shower (24%). (Global, CAGR 2016-2020). Meanwhile, brightening/illuminating claims remain on top, and anti-pollution personal care launches experience high growth.
Personal care products featuring organic claims are increasing rapidly, as consumers demand natural ingredients that boast environmental sustainability and naturality. Europe is the frontrunner in organic personal care launches, with Asia and North America following. Fragrances are seeing organic claims... Read More
Free-from claims are increasingly applied across varied personal care market categories, with skincare and haircare accounting for almost half the free-from launches in the segment. Body care, fragrances and oral care are also gaining ground. Fruit and floral fragrances are popular within free-from personal... Read More
While skin care products featuring a vegan claim continue to grow, many categories like hair care, nail care and fragrances are embracing this claim too. Coconut dominates the fragrance category, while jasmine and rose feature the fastest growth.
Plastic use in plant-based alternative F&B products remains high despite many consumers considering these products environmentally friendly. A sharp rise in these products, particularly meat substitutes, has hit the market in recent years. Industry disputes and consumer perceptions have hampered progress,... Read More
The cereal market is experiencing steady NPD growth, with plastic remaining the dominant packaging material. Meanwhile, packets have become the leading format, gaining market share previously held by conventional cereal boxes. Cereal boxes are still the second most popular format, followed by pouches, tubs... Read More
Hot drinks packaging is rapidly turning eco-conscious, with industry introducing environmentally sustainable materials and designs. Plastic usage continues to gain ground despite category product launches falling slightly last year. Innova Market Insights explores this niche packaging market, from home... Read More
As the dessert and ice cream segments experience steady growth, producers are increasingly looking to fossil fuel-based plastic alternatives, including fiber-based, bio-based and recycled solutions.
According to Innova Market Insights, nearly 3 in 4 bakery launches are held in packets, with the market share of packets continuing to rise. Moreover, consumer and regulatory demand for more eco-friendly packaging solutions is spurring increased use of Post-Consumer Recycled (PCR) plastics and... Read More
FMCG plastics packaging is increasingly incorporating recycled content into new solutions, driven by more demanding regulations and consumer expectations. A growing number of drinks brands have hit the 100 percent recycled milestone, with other formats, such as containers and trays, following the lead.... Read More
The expanding global RTD beverage market continues to produce disruptive market entries boasting innovative packaging concepts, such as sugar cane bottles, interlocking cans and push-cap technology. Plastics remain the most commonly used material with PET recording a 1.7 percent market share increase... Read More
Innova Market Insights reports steady growth in the glass packaging category, while 3 in 5 food and beverage launches tracked with glass as a material are bottles (Global, 2018). Glass mills remain the fastest growing packaging type. Also, reusable claims within glass packaging rise sharply and connective... Read More
The search for increased sustainability in this testing category has seen major players like Nestlé and Mondelez rollout recyclable paper wraps for snack bars. Yet plastic remains the dominate material in the category with 64.5 percent total market share in 2019, according to Innova Market Insights data.... Read More
Recycled and recyclable packaging, reusable systems, resource efficiency and eco-friendly processes: the drive for increased sustainability in packaging has opened up a wealth of innovation and novel concepts in 2019. Notably, brands are increasingly moving towards more “circular” plastics packaging or... Read More
As consumers are turning away from plastics, metals are seeing a rise in use over the last few years. One in two launches using metal involve cans, many of which are using innovative solutions to boost user-friendly selling points. These include reclosability and self-cooling features. The space is also... Read More
Plastics remain the material of choice for packaging dairy products. In this category, the use of packaging as a canvas to communicate animal welfare, environmental impact and sustainability is progressively increasing in order to appease the mindful consumer.