SEPAWA Congress 2025: Clariant provides healthy hair at a low cost with hair cycling
27 Oct 2025 | Clariant
Dr. Petra Kudla, global marketing manager for hair care at Clariant, tells us about hair cycling at SEPAWA Congress 2025. Hair cycling comes from skin care and originated for customers with various needs that require several products. Using many products daily comes with a high financial cost and damage to the hair. By limiting the use of products and building up a multi-day routine, consumers will experience lower costs and better quality hair.
