In-cosmetics Global 2024: Elementis presents natural, microplastic-free texturizer for skin care
21 May 2024 | Elementis
Dive into cosmetics innovation and sustainability with Kimberly Burch, global technical applications director of Personal Care at Elementis. She introduces Bentone Hydroluxe 360 for serums and lotions and talks about the company’s foray into color cosmetics via the “skinification” trend.
I'm Kim Birch, the global technical director for Elementis Personal Care.
Nice to meet to be here.
Yeah, nice to meet you.
I have some questions prepared for you, and firstly I would like to ask, how does Elementis prioritize innovation and sustainability in the cosmetics industry?
Eva Element.
Takes a holistic view to innovation and sustainability.
By that we look at both how we prepare a material to make sure that we have a low carbon footprint, we have a low use of energy.
We're using natural and sustainable materials, but then also so that the customer can have.
The ease of use, low energy, low heat, bringing the best product to the market in the most sustainable fashion.
And what features does the Bentone Hydrolux 360 offer and how does it tackle its formulation challenges?
Hydralux 360 is really exciting.
It's actually a couple of years in the making to get the absolute best product for the market.
What we're trying to do is give speed to market, formulation, flexibility, and natural cosmos vegan certification so the customer can bring natural with an amazing skin feel free from microplastics.
And outstanding textures to the market.
So I'm very excited for this launch.
Yes, and a bit more, can you tell me a little bit more about the versatility of Bentone Hydrolux 360?
Absolutely.
So with Hydrolux 360, you have the ability to make light lotions and serum type formulas that flow easily.
Across the skin, so you have outstanding sensory experience, but with just a change of the emollient system, you can move to a heavier night cream and a richer formula.
So with one product you can make a full vast array of textures and viscosities to meet the customer expectations.
And lastly, what trends is E is seeing in color cosmetics.
Color cosmetics is important to Eist, but as is skincare, so we're really excited to participate in the skin skinnification of color cosmetics.
And by skinnification, what we're seeing is the crossover of treatment benefits into color so that when you apply a lipstick, you get a moisturizing benefit and.
Products are good for your skin, bringing that next benefit.
And with that we've launched Bentone Plus Glow that gives you the glow and radiance that's expected from healthy skin and made specifically for color cosmetics to bring into the next generation.
Thank you so much for your time today, Kim, and have a great show ahead.
Thank you so much.
