ASTech and dsm-firmenich partner to strengthen global sun care growth and innovation

ASTech, a company specializing in UV filter ingredients for sun protection, and dsm-firmenich, have signed a memorandum of understanding (MOU) for strategic business cooperation. The two companies have agreed to partner to strengthen competitiveness in the global sunscreen market. 

The partnership works to strengthen the supply of UV filter ingredients and technical collaboration. The companies also aim to establish a foundation for expanding global market share. 

Jongbae Yoon, CEO of ASTech, says: “Through this cooperation, we will showcase ASTech’s UV filter technology to the world and, together with dsm-firmenich, lead the standards of the global UV filter ingredients market.”

ASTech and dsm-firmenich will pursue establishing a stable supply chain for high-performance UV filter ingredients. Additionally, they will develop new UV filter components and promote technical exchange.

To complete their goals, the two companies will leverage ASTech’s ingredient manufacturing capabilities with dsm-firmenich’s global network and R&D. They expect to create “unique synergies” in the increasingly sophisticated global sun care market. 

“Sun care is a highly strategic growth pillar for dsm-firmenich… By combining ASTech’s world-class expertise with our R&D capabilities and global market reach, we are accelerating the development of future-forward sun care solutions that meet the evolving needs of brands and consumers worldwide,” says Parand Salmassinia, president Beauty & Care at dsm-firmenich. 

The partners say that the investment closing, conducted alongside the MOU signing, signifies that the partnership has progressed beyond cooperation into a stage of stronger capital commitment and strategic alignment.

ASTech and dsm-firmenich have completed the related investment process for their collaboration.

Sun care in the spotlight

Sun care is an increasingly evolving landscape in the personal care industry. Consumers are craving sun protection in multiple product formats, such as skin care and makeup, and expect excellent sensory and color properties. 

Innova Market Insights’ data suggests that globally, the sun care category has grown 8% from April 2020 to March 2025. While sun protection remains the most frequently launched subcategory, there has been a notable rise in self-tanning and bronzer product launches, offering consumers alternatives to traditional sunbathing.

According to 42% of consumers worldwide, “long-lasting” is the most influential claim when purchasing sun care products. 

Kevin Hedou, technical sales manager at Brenntag, previously told Personal Care Insights: “There’s a big push toward cleaner, more sustainable [sun care] products and long-lasting applications. We’re seeing more hybrid products, like tinted moisturizers or serums with SPF. There is also a growing demand for sunscreens linked to anti-aging benefits, as consumers increasingly focus on preventative skin care solutions.”