Avon México and Perfect Corp partner on AI for personalization in digital shopping
25 Aug 2021 --- Avon México is integrating advanced augmented reality (AR) and artificial intelligence (AI) in its digital platforms, in partnership with beauty tech solutions provider Perfect Corp.
Perfect Corp. is also developer of the award-winning YouCam Makeup app and the new technology will empower Avon sales representatives with a powerful facial analysis technology tool to deliver a more personalized consumer shopping experience.
“We are partnering with Avon Mexico to amplify their direct-to-consumer shopping experience with Perfect Corp.’s AR and AI beauty tech,” says Alice Chang, Perfect Corp. founder and CEO.
“By empowering the Avon sales force with this unique, interactive virtual try-on tool, we are able to deliver a more engaged and fulfilling consumer shopping experience, delivering an impactful personal touch to their online shopping journey.”
Avon is a company that uses millions of independent sales representatives across the world to sell Avon brands through their social networks, building their own beauty businesses on a full- or part-time basis.
Agile Face technology
Avon is an early adopter integrating Perfect Corp’s advanced AI and AR smart beauty technology.
The AR and AI-powered technology recommends specific beauty products, hair colors, and makeup styles to best match each user.The brand looks to AR and AI technology to help solve the challenge of transferring the purchase experience to a digital environment in a more engaging and impactful way.
Its digital shopping experience provides virtual try-on and shade matching for a selection of Avon PowerStay products across foundations, eye makeup, and lip categories, as well as Avon’s Advanced Techniques hair color collection.
The virtual try-on experience is available to over 400,000 active and independent Avon representatives across the Mexican territory.
It will be utilized as an enhanced sales tool through a digital catalog, inviting customers to engage with the Avon brand in a whole new, hyper-engaged way.
Perfect Corp.’s true-to-life digital try-ons utilize patented Agile Face technology to automatically identify a users’ unique facial features, like eye and eyebrow shapes.
The AR and AI-powered smart technology then recommends specific beauty products, hair colors, and makeup styles to best match each user.
“When we talk about Avon, we consider the thousands of enthusiastic men and women that have leadership and economic independence and that have made the growth of the business possible,” says commented Mónica Domínguez, digital representative experience manager for Avon NoLA.
“To continue with this trend, Avon offers digital tools focused on boosting their sales and extending their reach to a more digital audience to generate more customers through both traditional business or social media.”
Personal care goes digital
Due to the COVID-19 pandemic, brands are increasingly exploring digital solutions, propelling digital beauty tech.
In this space, L’Oréal announced a new partnership with Clue, the period-tracking app with 12 million users in 190 countries, to deepen knowledge on the relationship between skin health and the menstrual cycle.
Brandefy landed US$1.7 million in funding and the company says it is well-positioned to disrupt the traditional beauty shopping experience. Brandefy’s iOS app allows users to compare formulas, ingredients, and prices to identify the best options for their needs or budgets.
Personalized AI-based cosmetics solution Openface raised US$380,000 as Digital Disrupt VC club looks to pioneer data-driven beauty tech in Europe.
According to Andrey Lebedev, investment director and partner at Digital Disrupt, solutions like Openface could reshape the beauty industry. “As soon as the technology improves, the market for personalized cosmetics will take off,” says Lebedev.
“The world’s largest beauty companies already tap into cutting-edge AI and AR technologies to give their customers a more personalized experience. Solutions like Openface could pioneer the field of AI-based skincare and advance the beauty industry as a whole.”
By Kristiana Lalou
