Gwyneth Paltrow’s Goop debuts nourishing color cosmetics glowy balm

18 Sep 2023 --- Wellness and lifestyle company Goop, founded by the American actress Gwyneth Paltrow, has launched Colorblur Glow Balm with skin care benefits.

The creamy balms come in five shades – Slipper, a warm peach shade, Velveteen soft mauve, Venus soft fuchsia, Whiskey warm terra-cotta and Afterglow soft berry – in 15 ml containers.

Multifunctional benefits
All the balms contain clinically tested skin care ingredients, with vitamin E for soothing and nourishment. It also includes vitamin C from buckthorn oil to give a glow and provide essential fatty acids. 

Additionally, safflower oil, rich in linoleic and oleic acids, is included for extra moisturization and supports the skin’s natural barrier function.

The balm is designed to flatter bare skin while being easy to blend with other makeup as well. For a natural look, the balm can also be applied with the fingers for a pop of color. They are also buildable.

Since the balms contain skin-benefiting ingredients, they are multifunctional and can be used on cheeks, lips or brow bones.

Clinical backingThe creamy balms come in five shades
The glow balms were tested on 33 women aged between 35 and 55. They all said the balms were easy to use, lightweight and comfortable on the skin.

While 97% said the balms were easy to apply evenly with fingers, 91% said the product worked with their skin-care routine.

In the consumer perception study, 88% said their skin felt moisturized and looked healthier, while the product left a radiant glow and lasted all day.

Color cosmetics in headlines
In other recent launches, Japanese cosmetic company Kosé launched makeup brand Addiction Tokyo last week in the US during New York Fashion Week.

Last month, MAC Cosmetics launched Studio Radiance Serum-Powered Foundation, which is buildable, weightless and provides 24-hour hydration. It is designed to smooth texture, even tone and blur the look of pores. Meanwhile, Coty revived Marc Jacobs Beauty with an expanded license agreement.

In a Special Report, we looked at the benefits of natural pigments in the cosmetics industry while sharing recent research on flower dye, carotenoids from fruit fly bacteria and Peruvian lichen.

By Venya Patel