18 Sep 2024 --- Carolyn Aronson, founder of It’s a 10 Haircare, launches her first mass-market venture. Cloud is tagged with an “accessible luxury” positioning and will debut its “Nourishing” and “Volumizing” hair product collections in more than 2,500 CVS locations and 1,000 Walmart stores starting next year.“After years of listening to the needs of our customers and understanding the challenges they face, I wanted to create a line that delivers the same high-quality, luxurious results we’re known for at It’s a 10, but at a price point that’s accessible to everyone,” comments Aronson.
