Football icon Lionel Messi’s Messi Eau de Parfum secures a new exclusive North American distributor, Sheralven. Messi Eau de Parfum is manufactured by Game On Product Group, a Melbourne-based fragrance company. Sheralven chose JCPenney to serve as the brand’s exclusive US retailer, selling through its online webshop and in over 600 JCPenney stores across the US and Puerto Rico.
