12 Feb 2024 --- The mob wife aesthetic has taken the internet by storm, being dubbed “the” look for 2024. Boohoo has released data on the up-and-coming trend, revealing Google searches for “mob wife” have increased by 2,122% over the past 90 days. The darker style is a counterculture to the persisting “clean girl” aesthetic, which has dominated the beauty scene for the past few years. The natural beauty-obsessed are hanging up their natural BB creams for heavy eyeliner and messy hair.
